2. Adobe Community Management
The Approach (How I will do the job)
Define the
Community
Where Members
should it be? Profile
Where is the Community
Community? Scope
3. Adobe Community Management
Metrics! (I Love Metrics)
Goals
How To
Growth Engagement Retention
Measure
Active Influencers &
Likes/RT’s
Discussions Contributors
4. Adobe Community Management
Listen First
• Discussion
Pain Points Threads
• Google Alerts
Information • Keywords
Hungry • #Measure
Who is • Blogs
Active • Key Influencers
5. Adobe Community Management
Create and Contribute Value
Connect, create,
Create and lead the
Content conversations
Curate
Content
Spotlight
Content
7. Adobe Community Management
Yeah, but why Matt?
The right
User Support
mix of and Service
experience!
Passion for Social
Creative
Adobe. Professional
Media
Professional
Passion for
Community.
8. Adobe Community Management
Says Who?
“I have known Matt for “As a campus leader, he was not afraid
over 5 years now and he is to set forward with new ideas and at
superb at what he does!” the same time he was a team player.”
~ Chef Luis Eguaras ~ President Patrick Comstock
“Matt has been very resourceful, reliable and insightfull in getting my
Social Media plan off the ground.” ~ Michelle Cross - Franchisee
“Matt finds solutions to challenges “Matt is very
and implements innovative professional, knowledgeable, hard-
strategies to execute efficient and working and unflappable in stressful
effective operations.” situations”
~ President MarckBuch ~ Jon Measures – Creative
Professional