Corporate strategy involves determining a company's long-term goals and how to allocate resources to achieve them. It includes the overall mission, financial strategies, and policies that affect all business units within a company. A hybrid strategy uses a mixture of imitative and innovative approaches to maximize profits and sales through a quick response time and reduced disruption from failures. Market penetration and market development are strategies for increasing market share by attracting new and existing customers.

1. Topic 2 Corporate Strategy

14. Task - Nylon

20. Market Segment

22. Example of Robust Design