Let's compare the behaviour of corporates on social media with celebrities - just for kicks. Which one do you recognise as your company?

1. Dino Digital or
Social Savvy?
Where’s your company
on the evolutionary scale?
Large organisations are evolving into digital workplaces
– social, conversational and collaborative.
Although some companies are savvy about ‘enterprise
social’, others are stuck in the swamp.
At SAS, employee engagement specialists within the
MSLGROUP, we thought we’d look at this issue from
another angle – comparing corporate social behaviour
with those of high profile celebrities…
52%
In IBM’s 2012 Global CEO Study, 52% of leaders
said that internal collaboration was a significant
challenge to address.
Which one do you recognise
as your company?
• One way conversation
• Arrogant
• No feedback
Is this your corporate style?
• ‘Old school’ broadcast model
• Closed, ‘not listening’
• Driven by CEO and leadership
• Socially über confident
• Oversharing, egotistic
• Prone to social meltdown
Look familiar?
• Fans and followers only
• ‘Push and Publish’ tweets and blogs
• Noisy internal channels
• Seamless mix of personal professional
• Highly visual
• Conversational and open
Is this your CEO?
• Conversational
• Mobile and gadget-savvy
• Driven by communities
• Open to ideas and feedback
2. Problem
Teenagers
e.g. Justin Bieber
3. Groovy
Grownups
e.g. Barack Obama
1. Digital dinosaurs
e.g. Donald Trump
Donald J. Trump @realDonaldTrump
Everyone knows I am right that Robert Pattinson
should dump Kristen Stewart. In a couple of years
he will thank me. Be smart, Robert.
Justin Bieber @justinbieber
So remember, this is Bieber’s world. you’re just
living in it. Bieber or Die.
Barack Obama @BarackObama
Share how your family came here, and why we need
immigration reform now. #AmericanStory