The document describes People's Lab, MSLGROUP's proprietary crowdsourcing platform. It can be used to crowdsource insights, stories, and innovation from communities. The platform comes pre-configured with applications, engagement features, and admin controls. It also provides optional services like custom development, community management, and content creation. Case studies show how clients have used platforms to run challenges, share insights, and request expertise. The document also provides instructions on how MSLGROUP employees can access private networks on the platform.

1. Peopleʼs Lab: Crowdsourcing
Insights & Innovation"

2. Peopleʼs Lab: Crowdsourcing Insights &
Innovation"
Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform and
approach that helps organizations tap into peopleʼs insight for
innovation, storytelling and change."

3. Why crowdsource insights and
innovation?"

4. We know that peopleʼs insights are important"
As per the recent PwC CEO Survey of 1200+ business leaders across
69 countries, business leaders believe that crowdsourcing peopleʼs
insights are one of the main drivers for leading innovation and change."
Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. "
Photo from r-butler on Flickr"

5. We know how to tap into peopleʼs insights"
We have a significant body of knowledge on crowdsourcing: including
business rationale, application areas, best practices and case studies."

6. We have seen crowdsourcing in action"
We have seen dedicated third-party crowdsourcing platforms in action
for almost a decade and learned from their successes and failures."
Source: Innocentive, OpenIDEO, CrowdSpring, Kiva"

7. We have seen corporations embrace
crowdsourcing"
We have seen diverse Fortune 500 corporations design dedicated large-
scale platforms to crowdsource insights and innovation across business
functions."
Source: GE Ecomagination Challenge, My Starbucks Idea, Dell Ideastorm, Mahindra Rise"

8. Why use the Peopleʼs Lab
crowdsourcing platform?"

9. Why Peopleʼs Lab?"
MSLGROUPʼs Peopleʼs Lab crowdsourcing platform comes with pre-
configured applications and modes, powerful engagement features and
full end-to-end support. !
1" 2" 3" 4"
Pre-configured Pre-configured Engagement End-to-end
applications" modes" features" support!
" " " "
Expertise Request, Web/ mobile, Powerful Custom design and
Innovation public/ private and community and development,
Challenge, hosted/ white label game thinking community
Research & modes for all four features and full management and
Insights, Contest & applications." email integration." content creation."
Activation."

10. Four pre-configured applications"
The Peopleʼs Lab crowdsourcing platform comes with four pre-
configured crowdsourcing applications, each with its own theme. "
1" 2" 3" 4"
Expertise Innovation Research & Contest &
Request! Challenge Insights Network" Activation
Network" Network" Moderators post Network"
Community Moderators post scenarios and Community
members post innovation community members post
requests for challenges and members post their multimedia content
expertise and community stories and and comment/ vote
respond to othersʼ members post their comment/ vote on on othersʼ content.
request by insights and othersʼ stories. The The most popular
contacting them, or comment/ vote on most popular story content is
sharing an insight. othersʼ insights. themes are showcased."
The most popular The most popular showcased."
open requests are insights are
showcased." showcased."

11. Web/ mobile, public/ private and hosted/ white
label modes"
The Peopleʼs Lab platform comes with pre-configured web/ mobile,
public/ private and hosted/ white label modes for all four applications. "
1" 2" 3" 4"
Expertise Innovation Research & Contest &
Request ! Challenge Insights Network" Activation!
Network" Network" " Network"
" " Default mode is "
Default mode can Default mode can private and hosted. Default mode is
be public or be public or Mobile mode with public and white
private, hosted or private, hosted or photo support is label. Mobile mode
white label. Mobile white label. Mobile typically used for is typically used for
mode with email mode is typically sharing stories on commenting/
support is typically used for the go." voting."
used for time- commenting/
critical requests." voting."

12. Community features"
The Peopleʼs Lab platform comes pre-configured with powerful
community features to enable you to engage your community members
by tapping into their intrinsic social behaviors. "
1" 2" 3" 4"
Rich profiles with Personal and Up to four levels Rich multimedia
social integration" network activity of participation" content!
" streams" " "
Community " Community Community
members can Community members can members can use
create rich profiles members can see create scenarios, rich text, YouTube
and link them to their own and share insights, and video embeds,
their social network othersʼ actions in comment/ vote on image uploads and
profiles." activity streams." them." file uploads."
Photo from eelssej_ on Flickr "
"

13. Game thinking features"
The Peopleʼs Lab platform comes pre-configured with powerful game
thinking features to enable you to engage your community members by
tapping into their intrinsic motivations. "
1" 2" 3" 4"
Action points" Leaderboards" Manual featuring" Coming Soon:
" " " Badges!
Assign points to all Feature the most Feature important "
actions by popular community community Reward community
community members or members or content members with
members." content on manually." badges. "
leaderboards
automatically."
Photo from ngmmemuda on Flickr"
"

14. Administrator dashboard"
The Peopleʼs Lab platform comes with a powerful administrator
dashboard to enable you to engage your community members
effortlessly."
1" 2" 3" 4"
Configure Configure design" Configure access" Configure
application and " " analytics!
mode" Choose logo, Add community "
" banner, colours and members and Add Google
Choose one of the fonts." choose moderators." Analytics tracking
four applications code. "
and the public/
private mode."
Photo from xavitalleda on Flickr"
"

15. Email integration"
The Peopleʼs Lab platform comes pre-configured with powerful email
integration, to enable you to engage your community members even if
they donʼt log into your community."
1" 2" 3" 4"
Daily email Email newsletters" Contact by email" Coming Soon:
summaries" " " Post by email!
" Admins can send Community "
Admins can send blog posts or members can Community
daily email custom messages contact each other members will be
summaries to all as email privately via email." able to post content
community newsletters. " by email."
members."
Photo from zitona on Flickr"

16. Additional optional services"
The Peopleʼs Lab team offers additional optional services to provide an
end-to-end crowdsourcing solution to you."
1" 2" 3" 4"
Basic setup" Custom design Community Content creation!
" and development" management" "
Set up a new " " Create original
network, customize Add custom Moderate insights content or curate
design from admin themes, widgets or or comments and social web content
dashboard, upload features to a white feature important to stimulate
content and add label network." community participation from
members." members or community
content manually." members."
Photo from luchilu on Flickr"
"

17. Peopleʼs Lab case studies"

18. Contest & Activation Network: Dell Go Green
Challenge"
In 2010, Dell India used an early version of the Peopleʼs Lab platform to
create a challenge for design students and others to share ideas on how
to redesign, reuse and recycle gadgets to make them go green. "
Source: http://facebook.com/dellgogreen "

19. Innovation Challenge Network: MSLGROUP
Innovation Catalysts Network"
MSLGROUP Innovation Catalysts Network consists of 150+
MSLGROUP agency leaders, practice leaders and client leaders, who
share insights with each other to co-create innovative client offerings."

20. Research & Insights Network: MSLGROUP
Insights Network"
MSLGROUP Insights Network consists of 50+ MSLGROUP thinkers
and planners, who share and discuss inspiring projects on corporate
citizenship, crowdsourcing and storytelling."

21. Expertise Request Network: MSLGROUP
Crisis Network"
MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts
across industries and geographies, who tap into each othersʼ insights in
real time to help clients plan for and respond to crisis situations."
Source: http://crisis.mslgroup.com "

22. How to use the Insights Network?
(Only for MSLGROUP employees)"

23. Step 1: Log into Peopleʼs Lab"
Log into the Peopleʼs Lab network by clicking on the “Login (For
Members)” link at http://peopleslab.mslgroup.com. If you have forgotten
your password, rest it by clicking on the “forgot password” link."
Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

24. Step 2: Explore the Innovation Catalysts
Network"
You can share insights in response to “scenarios” created by the
moderators, to co-create new and innovative client offerings. You can
also vote and comment on othersʼ insights."
1. Go to the public
Peopleʼs Lab website."
1" 2" 3" 4" 5" 6" 7" 8" 2. Go to the homepage
of the private Peopleʼs
Lab network."
3. Read community
manager blog."
4. Explore most
popular people and
insights."
5. Explore other
people on the network."
6.Select your network
from the dropdown
menu."
7. Explore everyoneʼs
activity on the network."
8. Explore and edit
your own profile."
"
Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

25. Step 3: Share your own insights"
All Peopleʼs Lab networks have a Tumblr-like rich input interface which
allows you to add your insight as text, photo, video, or link, without
screenshots or embed codes."
1" 2" 3" 4" 5"
1. Add an insight as
rich text."
2. Upload an image."
3. Add a YouTube
link and the video is
automatically
embedded."
4. Upload a file. "
5. Add a link and
the screenshot is
automatically
captured."
Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

26. Step 4: Vote or comment on othersʼ insights"
Vote or comment on othersʼ insights. These show up on the network
activity stream on the homepage and the dashboard. You get points for
each action. The leaderboards are compiled based on points. "
Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

27. How to use the Innovation
Catalysts Network?
(Only for MSLGROUP employees)"

28. Step 1: Log into Peopleʼs Lab"
Log into the Peopleʼs Lab network by clicking on the “Login (For
Members)” link at http://peopleslab.mslgroup.com. If you have forgotten
your password, rest it by clicking on the “forgot password” link."
Note: The Insights Network is only open to MSLGROUP employees at this stage."

29. Step 2: Explore the Insights Network"
You can post “insights” on three “topics”: corporate citizenship,
crowdsourcing and storytelling. You can also vote and comment on
othersʼ insights."
1. Go to the public
Peopleʼs Lab website."
1" 2" 3" 4" 5" 7" 8"
2. Go to the homepage
6" of the private Peopleʼs
Lab network."
3. Read community
manager blog."
4. Explore most
popular people and
insights."
5. Explore other
people on the network."
6.Select your network
from the dropdown
menu."
7. Explore everyoneʼs
activity on the network."
8. Explore and edit
your own profile."
Note: The Insights Network is only open to MSLGROUP employees at this stage."

30. Step 3: Share your own insights"
All Peopleʼs Lab networks have a Tumblr-like rich input interface which
allows you to add your insight as text, photo, video, or link, without
screenshots or embed codes."
1. Add an insight as
1" 2" 3" 4" 5" rich text."
2. Upload an image."
3. Add a YouTube
link and the video is
automatically
embedded."
4. Upload a file. "
5. Add a link and
the screenshot is
automatically
captured."
6. Attach the insight
with a specific topic."
6"
Note: The Insights Network is only open to MSLGROUP employees at this stage."

31. Step 4: Vote or comment on othersʼ insights"
Vote or comment on othersʼ insights. These show up on the network
activity stream on the homepage and the dashboard. You get points for
each action. The leaderboards are compiled based on points. "
Note: The Insights Network is only open to MSLGROUP employees at this stage."

32. How to use the Crisis Network?
(Only for MSLGROUP employees)"

33. Step 1: Log into Peopleʼs Lab"
Log into the Peopleʼs Lab network by clicking on the “Login (For
Members)” link at http://peopleslab.mslgroup.com. If you have forgotten
your password, rest it by clicking on the “forgot password” link."
Note: The Crisis Network is only open to MSLGROUP employees at this stage."
"

34. Step 2: Explore the Crisis Network"
You can post expertise “requests” related to crisis planning and
response for clients, without revealing client confidential information.
You can also respond to other membersʼ requests."
1. Go to the public
Peopleʼs Lab website."
1" 2" 3" 4" 5" 6" 7" 8" 9" 2. Go to the homepage
of the private Peopleʼs
Lab network."
3. Add a new expertise
request."
4. Read community
manager blog."
5. Explore most
popular people and
insights."
6. Explore other
people on the network."
7.Select your network
from the dropdown
menu."
8. Explore everyoneʼs
activity on the network."
9. Explore and edit
Note: The Crisis Network is only open to MSLGROUP employees at this stage." your own profile."
"

35. Step 3: Add your own requests"
Add your own request without revealing client confidential information,
and add a location and expiration date to it. Other members can share
their insights publicly, or contact you privately via email."
Note: The Crisis Network is only open to MSLGROUP employees at this stage."

36. Step 4: Share your own insights"
All Peopleʼs Lab networks have a Tumblr-like rich input interface which
allows you to add your insight as text, photo, video, or link, without
screenshots or embed codes."
1" 2" 3" 4" 5"
1. Add an insight as
rich text."
2. Upload an image."
3. Add a YouTube
link and the video is
automatically
embedded."
4. Upload a file. "
5. Add a link and
the screenshot is
automatically
captured."
Note: The Crisis Network is only open to MSLGROUP employees at this stage."

37. Step 5: Vote or comment on othersʼ insights"
Vote or comment on othersʼ insights. These show up on the network
activity stream on the homepage and the dashboard. You get points for
each action. The leaderboards are compiled based on points. "
Note: The Crisis Network is only open to MSLGROUP employees at this stage."

38. Peopleʼs Lab insights and
foresights approach "

39. Peopleʼs Lab insights and foresights approach"
The Peopleʼs Lab crowdsourcing platform also enables our distinctive
approach for distilling insights and foresight from conversations and
communities."
1" 2" 3" 4"
Organic MSLGROUPʼs own Custom insight Deep dive
conversation insight communities! ethnographic
analysis! communities! " research "
" " " "
To identify themes To track important To create insights To tie together
from social web trends over time." to solve a specific insights via
conversations." problem." immersion into
communities."
Photo from novecentino on Flickr"
"

40. Read Peopleʼs Lab insights and foresights"
The Peopleʼs Lab team shares insights and foresights from the
MSLGROUP Insights Network on the Peopleʼs Insights weekly blog and
the Peopleʼs Lab Quarterly magazine."
QUARTERLY"
1" 2" 3"
MSLGROUP Insights Peopleʼs Insights Peopleʼs Lab
Network" weekly blog" Quarterly magazine"
"
50+ MSLGROUP We do a deep dive into Every quarter, we will
planners share and conversations around compile the best
discuss inspiring one project -- on the insights from the
projects on corporate MSLGROUP Insights network and the blog in
citizenship, Network itself but also the iPad-friendly
crowdsourcing and on the broader social magazine, as a
storytelling." web -- to distill insights showcase of our
and foresights. " capabilities."
Source: http://peopleslab.mslgroup.com "

41. For more, see:
http://peopleslab.mslgroup.com "