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China: New Regulations Could Make WeChat A Better Marketing Platform

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MSL
MSL

On August 7, China's State Internet Information Office released new regulations about disseminating news and public information on instant messaging platforms like Tencent's WeChat. The rules primarily focus on information security and real-name verification, which won't have a direct impact on public accounts that companies and brands operate. Yet, there are several important points listed in this document, that require attention.

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1 2 3 New Regulations Could Make WeChat A Better Marketing Platform 《即时通讯公众信息服务管理规定》
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China: New Regulations Could Make WeChat A Better Marketing Platform

  • 1. 1 2 3 New Regulations Could Make WeChat A Better Marketing Platform 《即时通讯公众信息服务管理规定》
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