50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Amazon Kindle Fire. For more, see: http://peopleslab.mslgroup.com.

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 19
Pepsi Pulse

2. Digital dashboard for pop culture
Pepsi Pulse – launched on April 30 and part of the beverage major's
'Live for Now' global campaign – is a social-media-driven interactive
dashboard for everything on pop culture in real-time.
Source: http://mashable.com/2012/04/30/pepsi-pulse-live-for-now/

3. The platform lives @ Pepsi.com
Pepsi Pulse features a fresh set of pop-culture-based articles that are
scored by SocialFlow’s technology to rank interest and resonance of the
articles against an audience on Twitter.
Source: http://blog.socialflow.com/

4. The brand ambassador
Joe Jonas, Disney star and musician, will provide engaging content
focused around the 'Live For Now' campaign, and will tweet using the
hashtag #LiveForNow.
Source: http://mashable.com/2012/05/09/joe-jonas-pepsi-live-for-now

5. Celebrity-heavy
The campaign will include celebrity challenges and updates, which urge
their fans to participate and respond, ultimately “inspiring and getting
consumers to live in the now”.
Source : http://blog.socialflow.com/

6. Inviting and inspiring consumers
Pepsi wants its consumers to live in the moment by knowing what’s hot
across the web so that they can be the first among their friends to share
the information.
Source: http://mashable.com/2012/04/30/pepsi-pulse-live-for-now/

7. Interesting, unexpected news
Pulse has had a major impact on the brand. Pepsi now has a fresh and
popular culture created especially for it. The number of conversations it
has sparked off online is another advantage.
Source : http://www.sosoactive.com/pepsi-launches-pulse-pop-culture-and-news-platform/

8. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

9. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

10. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

11. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

12. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com