50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Dell Social Innovation Platform. . For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 23
Dell Social
Innovation
Platform

2. Dell social innovation challenge
A platform for young social innovators who tackle problems related to
economic development, education, energy, food and sustenance, health
and human rights.
Source: http://dellchallenge.org

3. How to enter
Individiuals or teams can submit a project page on dellchallenge.org.
Semi finalists have to submit a video pitch and project roadmap. The
final round involves a live presentation and Q&A session in Austin.
Source: http://www.dellchallenge.org/user/register

4. Eligibility
The Dell Social Innovation Challenge is open to university and college
students around the world. Participants can create project entries.
http://facebook.com

5. Awards and mentorship
Five grand prize winners chosen by judges bag a total of $105,000.
People's Choice Awards are based on online voting. Category winners
get $1,000. Semi-finalists are mentored by DSIC-Certified mentors.
http://twitter.com

6. Judging criteria
The judging criteria are: 1. Clarity of the innovation and significance of
social impact. 2. Demonstration of a high probability of success.
3. Potential impact after winning DSIC.
Source: http://www.hercampus.com/

7. Mission
The mission is to identify and support promising young social innovators
who dedicate themselves to solving the world’s most pressing problems
with their transformative ideas.
Source: http://peopleslab.mslgroup.com

8. Community building
Users can create a profile with personal information, join an existing
team, find project team members,follow projects, attract support for
personal projects and vote for projects.
Source: http://www.dellchallenge.org/users/search/all?filters=1

9. Dell and Corporate Citizenship
Dell has undertaken many CSR activities. Glabally, Dell strives to make
"living green" easier for customers and provides underserved youth
access to technology, education and training.
Source: http://content.dell.com/us/en/corp/cr

10. Corporate citizenship through social
innovation
Several brands are using social innovation to elevate corporate
citizenship. Leading companies such as Shell, Abbott Laboratories, Dow
Corning, and IBM are using various models of social innovation.
Source: http://ecoimagination.com , http://votegivegrow.com

11. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

12. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

13. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

14. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

15. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com