50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Kyck. For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 25
Kyck

2. What is Kyck?
It's a social network dedicated to football, a real-time community
of fans that delivers content, connects people and brings alive
all the action on the field.
Source: http://kyck.com , http://techie-buzz.com

3. Logging on
Registration is currently by invites only. The team urges users to request
for an invite, which gets answered in a day. Alternatively, fans can ping
Kyck on Twitter by using the #KYCKme hash tag to sign up.
Source: http://kyck.com , http://mashable.com/2012/06/21/kyck/

4. Kyck to share
A 'kyck' is a post on the network. Users can share photos, videos
or 140-character text updates. Kyckers can also share interesting
kycks on Twitter and Facebook.

5. Top Kycks discover relevant content
Users can follow clubs, international teams and their favourite
players for information about them, prioritised in 'Top Kycks'.
They can also follow other users.
Source: http://twitter.com

6. Live social match feed
Each live match is listed as an event. Users can join events to follow the
game, get statistics and engage in a discussion. Events are like the
BBC or Sky Sports' live match feeds, with a social element added on.
Source: http://mashable.com/2012/06/21/kyck/,

7. A complete football experience
The platform provides users with a complete football experience
by offering curation, discovery, consumption, and distribution of content
and products.
Source: http://www.youtube.com/watch?v=mMNgQFYqzVs , http://peopleslab.mslgroup.com

8. Connecting fans
The platform enables fans to connect with friends and other fans
across the globe. By following, posting, commenting, sharing and
through live match features, fans can engage at various levels.
Source: http://mashable.com/2012/06/21/kyck/

9. Twitter, Facebook and Pinterest connection
Kyck incorporates features from popular social networks. It maintains
the 140-character limit and 'tag' feature like Twitter, shares the home
feed like Facebook and curates content like Pinterest.
Source: http://kyck.com/#/top_kycks

10. Football on the go
Kyck released an iOS app and plans to launch an Android variant soon.
Fans can access the latest updates and engage in discussions even on
the go, that is, on the mobile.
Source: http://kyck.com/#/top_kycks , http://facebook.com

11. Competitors
Football Meister, which focuses on gamification elements like badges
and trophies, and Football Social Club, which enhances the football
experience for players, are Kyck's main competitors.
Source: http://thefootballsocialclub.com/ , http://footballmeister.com

12. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

13. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

14. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

15. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

16. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com