50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Stay. For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 26
Stay

2. What is Stay?
Stay.com is an online trip-planning service that allows users to discover
and create customised travel guides for each destination, and access
them from their mobile devices.
Source: http://stay.com, http://www.youtube.com/watch?v=UyM69ULSM98

3. Stay mobile
Stay is available for free download on the Apple App Store, Google Play
and on www.stay.com. With its map facility, the app is useful for
navigation and to find interesting places in a new city.
Source: http://thefancy.com , http://www.stuntedbyreality.com/

4. Navigate with offline maps
Users can download guides and maps of 116 cities. They can discover
and add new places to their personal guides even without an internet
connection and the risk of incurring roaming charges.
Source: http://techcrunch.com , http://thenextweb.com

5. Discover new places
Travellers can discover new places in a city by viewing an extensive list
of attractions such as museums, parks, restaurants and hotels. They
can browse through 'guides' created and recommended by others.
Source: http://stay.com

6. Friends, experts aid destination explorations
Stay combines advice provided by its international travel
experts, inputs from fellow travellers and friends' preferences
on various destinations.
Source: http://www.macworld.com/

7. Plan and customize trips
Travellers can identify the best hot spots based on what grabs their
attention, ratings and friends' and experts' suggestions. They can plan
a trip by building a personalised travel guide.
Source: http://techcrunch.com , http://thenextweb.com

8. Leveraging Facebook
Integration with Facebook allows travellers to request suggestions from
friends, invite fellow travellers to collaborate on their guides and access
Facebook friend check-ins. Friends don't have to be Stay users.
Source: http://stay.com/

9. Other content integrations
Stay is also integrated with TripAdvisor and Timeout, which provide
information on local restaurants, hotels and entertainment venues
around the world, and Google Places to map these venues.
Source: http://facebook.com

10. Limitations
Stay only provides data on 116 cities. Travellers don't usually have a
problem finding their way in metros, which makes the exclusion of
information on small towns and the countryside a hindrance.
Source: http://peopleslab.mslgroup.com

11. Easier, cheaper and fun
With Stay, a trip can be planned in a matter of hours. Discovering new
places, sharing stories, navigating cities makes trip-planning fun. It is
also a cheaper alternative to travel agents and guides.
Source: http://twitter.com

12. Makes conventional travel guides obsolete
The app offers solutions to all the problems faced with printed guides
and travel agents. This, along with the incorporation of a truly social
experience, both online and offline, makes the app a must-have.
Source: http://www.stay.com/press/

13. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

14. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

15. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

16. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

17. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com