This week, we distill insights around LoudSauce -- a crowdfunding platform that funds advertising for social good. 50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. For more, see: http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 36
LoudSauce

2. What is LoudSauce?
LoudSauce is a crowdfunding platform that funds advertising for social
good. People upload video, print & outdoor ads and pledge money, and
LoudSauce organizes the media buy and publishes the ads.
loudsauce.com/campaigns/59

3. Power of crowdfunding for good
LoudSauce has enabled 2,304 pledges of $131,045 for 35 campaigns.
The crowdfunded ads have reached 30 million people, and the
campaigns are further amplified by media coverage & online mentions.
blog.loudsauce.com/loudsauce-amplifiers-have-reached-30-million

4. Giving a voice to concerned citizens
Individuals and small organizations have used LoudSauce to amplify
their voices on visible platforms, stand up for causes they believe,
connect with like-minded people and drive change.
1) facebook.com/loudsauce
2) edition.cnn.com/video/#/video/us/2012/04/10/taylor-ny-get-them-to-greece.cnn

5. When earned media doesn’t work
Several people have used LoudSauce in situations when a story was
not large or exciting enough for journalists to pick up, and when earned
media would not be able to reach the desired number of people.
Excerpt from: hwickline.com/?page_id=90

6. Reaching new audiences
LoudSauce users find that the platform helps them reach out to a wide
range of people, many of whom would not actively seek out the causes
on social media, and persuade them to support the cause.
shareable.net/blog/loudsauce-crowdfunds-advertising-that-matters

7. Money where your mouth is
Crowdfunding platforms are increasingly popular as people have begun
to do more than talk about and like causes they are passionate about.
People are using their money to shape the world they live in.
insteading.com/2011/10/13/crowdfunding-experts-talk-about-strategies-and-pitfalls/

8. Empowering only those with money?
Some bloggers pointed out that crowdfunding does not highlight the
voice of everyone, but only those with money. Others argued that
crowdfunding is really about building & empowering communities.
1) blogs.worldwatch.org/transformingcultures/crowdfundingads/
2) shareable.net/blog/crowdfunding-its-not-about-the-money

9. Shouldn’t replace other efforts
Activists warn that funding an advertisement can be good for a specific
cause, but is not a solution to societal issues. People should continue to
support organizations that work to solve these issues.
makewealthhistory.org/2012/06/11/loudsauce-advertising-for-the-public-good/

10. Limited potential?
Bloggers find LoudSauce campaigns are more suited to bringing about
change at a local level, and with billboard companies refusing to run the
more controversial ads, some find the potential of LoudSauce is limited.
1) loudsauce.com/campaigns/61-help-take-occupy-portland-to-the-next-level
2) boston.com/news/local/massachusetts/articles/2011/06/16/mbta_rejects_anti_scott_brown
_ad_from_environmental_group/

11. Potential role in upcoming elections
Some bloggers believe that LoudSauce can play a role in amplifying the
voice of the crowds in the upcoming presidential elections; $194 million
has already been spent by the Super PACs this year.
facebook.com/loudsauce

12. Future of media & advertising?
As people debate the impact LoudSauce can make on society, some
have begun to consider the possibility of more advertisements that
reflect the voice of people and not just messages of consumerism.
facebook.com/loudsauce

13. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

14. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

15. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

16. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

17. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com