This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit. 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. For more, see: http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship | social data
People’s Insights: Volume 1, Issue 44
Nike
FuelBand

2. A wearable activity tracker
In 2012, Nike introduced the Nike FuelBand – a wearable band that
measures and displays people’s daily activity – in a virtual metric called
NikeFuel – to inspire them to stay fit.
nike.com

3. Targets ‘everyday athletes’
Nike targets the “everyday athlete” with the FuelBand, acknowledging
that everyday activities contribute to overall well being, inspiring people
to do more and giving people a way to measure the actual contribution.
newscientist.com, dailymail.co.uk/sciencetech

4. And self-trackers
The FuelBand also appeals to self-trackers, making it easy for people to
measure their daily behavior and engaging them with visually beautiful
displays and metrics.
gizmowatch.com, nike.com

5. Helps make sense of data
People can sync their bands with their smart phones and the Nike+
website to analyze their results and compare the universal NikeFuel with
friends and members of the 7 million strong Nike+ community.
itunes.apple.com, businessinsider.com

6. Acts as a constant reminder
Ever present on the wrists of the owner, the FuelBand displays the
amount of NikeFuel earned for the day, and motivates people to meet
their daily goal.
gizmodo.com, businessinsider.com

7. Gamification of fitness
The FuelBand makes fitness a game by presenting people with a daily
challenge and rewarding them when they get closer to meeting their
goal, and makes daily activities and chores fun.
newscientist.com/

8. Instant feedback - a powerful motivator
The constant monitoring of data also acts a powerful motivator. Users
found that the instant feedback, and sense of progress helped bring
about a change in their behavior and make them become more active.
facebook.com , businessinsider.com

9. Does it do enough for $150?
While most agree the FuelBand is a great motivator, the FuelBand has
its limitations and, for the price, people feel it should include GPS and a
heart monitor and should be more accurate in measuring activity.
blisstree.com

10. Part of the larger Nike fitness ecosystem
The Nike FuelBand is the latest addition to Nike’s suite of fitness
products, which includes not only Nike’s apparel and shoe line but also
tracking products such as the Nike+iPod shoe tracker.
nikeplus.nike.com/plus/products/#compare_section

11. Other personal data tracking products
As gadgets get smaller and smarter, self-tracking becomes easier.
Indeed, we are noticing a trend of innovative tracking devices designed
to help people change their behavior for the better.
Clockwise: Withings Blood Pressure Monitor, Withings Body Scale, FitBit activity trackers,
MyZeo Sleep Manager, Nike+ iPod

12. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in four key areas:
crowdsourcing, storytelling, citizenship and social data.
Crowdsourcing Storytelling Citizenship Social Data
Mahindra Spark the Rise @MarsCuriosity #Kony2012 MTV Fantasy Election
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

13. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

14. People’s Insights Annual Report
In early January 2013 we will publish the ten-part People’s Insights
Annual Report, in which we synthesize our insights from 2012 and
provide foresights for business leaders and change-makers for 2013.
Now & Next: Future of Engagement Part 1: Crowdfunding
(coming soon as an iPad app)
Subscribe to the report at: http://peopleslab.mslgroup.com/peoplesinsights/annual-report/

15. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

16. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com