Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother?

1. My SXSWi 2014
Session Recaps
+ Other Notes
Mike Standish
Senior Creative Director
@MikeStandish

2. The Archetypes of SXSW Interactive
SXSW Interactive attendees fall into many categories, but there is one
predominant type of character, and apparently I’m it: The chunky-glasses-
wearing hipster. Here’s some proof from my Chicago colleague Whitney Beatty.
Perhaps, though, there’s a downside to my appearance.

3. SELECT SESSION
NOTES
MSLGROUP | PBJS

4. Visually Turning Complexity Into Clarity
One Takeaway:
Use hand-drawn sketches to get people
to embrace the notion that a design is
unfinished and malleable. Computer
renderings can be intimidating.
Useful People + Resources:
@Viegasf
Research Scientist, Google
@Grahaphics
Graphics/Multimedia Editor, NYT
@KarlGude
Graphics Editor
Michigan State U/Newsweek
Wind Visualization:
http://www.Hint.fm/wind/gallery
Mariano Rivera: King of Closers:
http://www.grahaphics.com/Mariano-Rivera-King-
of-the-Closers

5. Generation Mash-Up: Y Bother?
One Takeaway:
The technology you grow up using has a
profound effect on the way your brain
works, and the way you interact with
others.
Useful People + Resources:
@PeteCashmore
Founder, Mashable
@Fleurot5
CEO, MSLGROUP
@JoannaColes
Editor-in-Chief, Cosmopolitan

6. Edward Snowden: A Virtual Conversation
One Takeaway:
It’s not about preventing the NSA from
catching criminals. It’s about preventing
the bulk surveillance of citizens with no
cause.
Useful People + Resources:
@Csoghoian
Principal Technologist, ACLU
@BenWizner
Director, ACLU Speech/Privacy/Tech Project
CNN story and video:
http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/

7. A Conversation with Neil deGrasse Tyson
One Takeaway:
“There is so much to be impressed
with in the universe, I don’t want you
to be distracted by what is not.”
Useful People + Resources:
@neiltyson
Astrophysicist
Cosmos: A Spacetime Odyssey:
http://www.cosmosontv.com/
My MSL Blog/Recap:
http://northamerica.mslgroup.com/network/con
versations/2014/03/13/a-promise-to-remain-
curious-about-the-universe/

8. The New Digital Age
One Takeaway:
Autocratic governments have shifted
from trying to shut down the Internet to
instead attempting to infiltrate it in order
to manipulate their citizenry.
Useful People + Resources:
@JaredCohen
Director of Google Ideas
@EricSchmidt
Executive Chairman, Google
The New Digital Age: Transforming Nations,
Businesses, and Our Lives
http://www.amazon.com/New-Digital-Age-
Transforming-Businesses/dp/030794705X/

9. The Future of Genetics in Our Everyday Lives
One Takeaway:
There’s still a degree of GATTACA-like
fear involved in sending your DNA to a
testing company, but the personal and
cultural benefits may yield tremendous
benefits.
Useful People + Resources:
ANNE WOJCICKI
Anne Wojcicki is a biotech analyst, biologist,
and CEO of 23andMe, a consumer genetic-
testing startup.
@23andMe
23andMe.com
http://www.fastcompany.com/person/anne-
wojcicki

10. LEARNINGS
MSLGROUP | PBJS

11. Event Marketing Can Be …
… Weird

12. Don’t Even Bother Trying to Eat Healthy

13. Forget About Normal Sleep Patterns

14. Our Colleagues from Around the World are Awesome

15. SEE YOU NEXT YEAR,
SXSW