Infographic: The Crunch Years
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New research by our agency in London SAS discovers a shift in how under-18s see their future career choices. did you know that almost 75% of under-18s are already looking outside of the classroom to get information about jobs and employers? Or that only 16% would talk to a careers advisor before anyone else? Our upcoming report will share more insights on this subject.
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Infographic: The Crunch Years
- 1. The crunch years: What employers need to know about under-18s New research by communications specialist SAS discovers a shift in how under-18s see their future career choices. Who is SAS? SAS is an award-winning digital marketing and design agency that helps organisations attract great people. We craft attractive employer brands through simple, authentic and emotive design. From in-school competitions to online talent communities, we build brands in the minds of candidates through compelling content and integrated campaigns. Young talent is the new frontier. And our years of work with schools students and graduates means tangible insights into the minds of emerging job seekers. In April, we partnered with The Student Room to survey 1,000 UK students about career choices and attitudes. Get in touch Meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone. Get to know SAS Want to know more about our research or work with school leavers? Here’s where you can find us online: SAS 6 Salem Road London W2 4BU W: www.saslondon.com T: @sas_insights T: @sas_creative V: vimeo.com/saslondon Louise Barfield T: +44 (0)20 7243 3232 lbarfield@saslondon.com They’re not who you think they are Most already know what job they want to do Chances are they haven’t thought about working for you They want straight, honest answers to their common questions They’re already looking outside of school for answers They’re most familiar with… What they want most out of a career is… But above all they want… What would I do on an average day at work? Will I still stand a chance of getting hired if I don’t get straight A’s? Could I be promoted within two years? Five? More? Is it better to do a summer internship or a sandwich year? What subjects should I study for the job I want? “...to enjoy whatIdo.” 83% Doctor 10% Lawyer 8% Teacher 7% of GCSE and A level students know what they want to do A. Industries B. Roles C. Employers A B C Prestige Students say traditional professions are the most popular And the employers they mention most are big, well-known brands But… StabilityOpportunities to progress 34% can’t name a specific employer they would want to work for 75% don’t get the careers advice they’re looking for at school 42% browse news sites for careers-related information 34% would talk to a parent but only 16% would talk to a careers advisor 45% say they read careers blogs They’re highly connected spend over 10 hours a week online 74% are frequent dual screeners 78% browse using a mobile phone. 2 3rds Student Beans, “Youth Insight Report”, 2012-13. They worry about the future “I’ve seen how difficult it’s been for my older brother trying to find a decent graduate job. We all know it’s really difficult out there. ”Student, state school, 16 years old They’re self-reliant and mature Agree that it is ultimately down to you whether you succeed in life. 54% 42% Want to own a house. 2% Want to be famous. Rough Hill, “The Youth of Today”, 2013.