1. Social Media Strategy delving beyond the tools to understand, plan and measure how social media can enrich your organization’s engagement efforts Mark Smiciklas, MBA // DIG360.ca // IntersectionConsulting.com // twitter.com/Intersection1
7. Social Capacity Assess your ability to create content , maintain social tools and engage with your community
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9. A few social capacity questions… Can you create relevant, meaningful content? How often can you publish content? How much time is your organization capable/willing to you invest in social media? Can you engage employees in the process?
16. Ideas in Action Social Media Goal Alignment Case Study Twitter stats Follow clients, prospects and relevant industry influencers; twitter search; Listorious 200 followers (+100%) Increase targeted Twitter followers Thought Leadership Feedburner; Google Analytics 1-2 blog posts per week; 1 LinkedIn answer per week; 1-2 blog comments per week 100 subscribers (new) Increase blog subscribers Thought Leadership Google Analytics Back link from facebook, twitter, flickr, youtube, LinkedIn 14k new visitors (+16%) Increase traffic to blog/website Awareness Google Analytics; internal tracking Blog link; FB link; FB ads; strategic tweets 200 form fills (+25%) Increase quote form submits Sales Measurement Mechanism Strategies, Tools & Tactics Target (4mos) Social Media Objective Business Goal
26. Ideas in Action “ A large consumer product company found out about a group of people who were brainstorming a way to solve a problem which was related to this company. Because this consumer product company has people working for it who actively participate in networks, and monitor the space, they found out about it. Someone identified this idea as a signal in a sea of noise—there are a lot of people who talk about this company daily, but this was different. The people who independently brainstormed this idea outside of the company's ecosystem are now talking to the people who work for the company about making the idea into a reality.” David Armano
27. Content Strategy content must be relevant and useful to your target audience (and aligned with the their information needs)
52. Analytics Best Practice Don’t rely exclusively on web 2.0 analytics – Mix in offline data sets to measure engagement (use customer research to compliment online analytics)
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55. Thank You! Mark Smiciklas, MBA // DIG360.ca // IntersectionConsulting.com // twitter.com/Intersection1