FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Industrial Marketing Research, Marketing Intelligence & Decision Support System
1.
2. Marketing Research is defined as the objective and systematic process of obtaining, analyzing and reporting of data (or information) for decision making in marketing . Industrial Marketing Research
3.
4.
5. Marketing Research Process Identify the problem/opportunity and define research objectives Develop the research design Collect the data (or information Process and analyze the data Present the research findings or reports
6.
7.
8. Decision areas in Research Design Decision Areas Particulars Information type Prepare a list of information required from research objectives Sources of data Primary, secondary, commercial or combination Research methods Observational, exploratory, descriptive or survey, experimental Sampling plan Sampling unit, sample size, sampling procedure Method of contacts Mail, telephone, or personal interview Data collection methods Questionnaire, mechanical devices
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22. Industrial Marketing Intelligence System Marketing research studies Industrial marketing intelligence system Internal information system Secondary data sources Decision support system Marketing strategy development Market response
![[object Object],Group I : M. Owais Alam (8127) Priya V.S. (8136) Smita Sinha (8150)](https://image.slidesharecdn.com/industrialmarketingresearchmarketingintelligencedecisionsupportsystem-100122235307-phpapp01/85/industrial-marketing-research-marketing-intelligence-decision-support-system-1-320.jpg)
