1. agency capabilities Discover · Plan · Deliver © 2008, m strategies inc. dallas׀chicago׀atlanta

2. who we are m strategies inc. (MSI) is a full-service public relations agency that specializes in emerging and traditional media strategy, media training and messaging. We leverage the relationships, influence and credibility of, online, social and traditional media to effectively communicate our clients' messages to important stakeholders. By gaining a full understanding of our clients' business goals and challenges, we develop creative communications strategies that leverage keen insights. This enables us to do what the agency has developed a reputation for doing better than most – delivering the right message to the right audience at the right time. media strategy media training messaging © 2008, m strategies inc. dallas׀chicago׀atlanta

3. leadership & vision L. Michelle Humphress is an award-winning media strategist and media trainer with nearly two decades of communications experience who is consistently recognized for her work by both her clients and peers. She was named by The Dallas Business Journal as one of the area’s Top Minority Business Leaders for 2008 and The National Urban League's Urban Influence magazine has called her one of the country's “Maverick CEOs” and "Women of Influence.” She was also named as one of D/FW’s “40 under Forty” rising business stars by the Dallas Business Journal (2005)and named to the same honor as a top community leader by the Dallas Furniture Bank (2009). Humphress was also named among the best media trainers in the business by Fast Company magazine in 2002. Prior to launching the agency, she was vice president of media relations at Ketchum Public Relations where she has managed and executed award-winning work in the technology, consumer, corporate, publishing, entertainment, media relations, and crisis and issues management practice areas. She founded MSI on the belief that great people make great brands – something that works for MSI and her client base. President & CEO © 2008, m strategies inc. dallas׀chicago׀atlanta

4. our team m strategies prides itself in being an exceptionally unconventional and innovative public relations agency. First and foremost, we are media strategists who understand the intricacies of communications and who deliver invaluable counsel to our clients every day. We take a laser-focused approach to every piece of business we touch, with an aim toward exceeding our clients' expectations at every turn. Our team works together in a fun and results-driven environment where we all remain dedicated students of our craft. © 2008, m strategies inc. dallas׀chicago׀atlanta

5. A dash of celebrity influence can enhance a campaign depending on the audience. our philosophy We deliver the right message to the right audience at the right time. We do so by engaging the right mix of influencers. These are the willing spokespeople who want to sing your brand’s praises because they’ve experienced it for themselves ENTHUSIASTS EMINENTS Credibility is essential to every campaign. These influencers can deliver just that. EXPERTS Engaging positive peer pressure is important to any strategy. The media, also consumers themselves, are the foundation of every MSI strategy. EQUALS EDITORS © 2008, m strategies inc. dallas׀chicago׀atlanta

7. Spokesperson designation

10. MSI team designation

12. Brainstorming

13. Client interviews

14. Client strategy sessions

15. Goal setting

18. Recommendations for next steps © 2008, m strategies inc. dallas׀chicago׀atlanta

19. our cloud for CRM This proprietary workspace will be available to team members at MSI and will be extended to the client for CRM, to participate in collaborative efforts, as a knowledge base and more. It is useful for project management , cutting down on the number of e-mail communications, versioning and audit trails. It is user friendly and our current clients love it.

20. our cloud for Media Research WE HAVE THE MOST ADVANCED MEDIA SERVICES TO LEVERAGE FOR OUR CLIENTS Burrelles Luce Workflow is our Internet portal to results delivery for our clients. An exhaustive, dynamic media directory, built-in distribution mechanisms, results analysis, reporting functions and Internet monitoring service allows us to be thorough in planning and reporting what’s most important to the client’s goals. Our partnership with Burrelle’s allows our clients to obtain the best pricing on print clipping and monitoring services as well.

21. our custom cloud for Social Monitoring YOUR BRAND & COMPETITOR CONVERSATIONS, ARE ALWAYS ON OUR RADAR. We will erect a portal that feeds all RSS from our target publications into one website so that we save time scouring the Internet for clips and placements.

22. our practice areas MSI has expertise in the following practice areas: consumer: technology Internet software hardware telecom wireless consumer: travel entertainment federal higher education manufacturing business-to-business crm: call center outsourcing crm: technology corporate communications consumer: beauty consumer: energy consumer: food restaurants quick-service consumer: hospitality consumer: healthcare nutrition pharmaceutical medical media non-profit: national & local publishing retail supply chain special services media training messaging crisis & issues management Online Editorial Outreach (OEO) Social & Emerging Media Media planning & Buying © 2008, m strategies inc. dallas׀chicago׀atlanta

23. We Know Restaurants Corporate Communications Consumer/Brand PR Franchise recruitment & development PR Issues and Crisis Management International PR

24. We Know Beauty Beauty editor relationships nationwide General Market Diversity Segments NYC-based and beyond Hair care and Skin Care Packaged goods Services Men, Women, Young Adults & Children

25. We Know Travel & Leisure Travel Editor Relationships General Market African American Markets Familiarization Tours Editor Events

26. We Know Health Brand Partnership PR Convention Media Management & Relations Education Events & Initiatives Message Development Spokesperson Development Consumer Surveys PR UIC Walter Payton Liver Center

27. Successful Support for B2B Franchise development PT with multi-unit operators Restaurant & Retail National and International Trade Shows Trade Media Relations Issues Management/ PR 2.0 Internal communications (to franchisees) Strategic Market Outreach Diversity Pushing for procurement, recruitment and training Fortune 1000 communications Trade Shows/Conferences Trade Media Relations Beauty Professional brands Pro Stylists communications Trade shows/Conferences Trade Media Relations Technology Customer communications Prospect communications Media and Marketing PR, Advertising and Branding Trade Media Relations Customer Relationship Management Market Entries and Exits Trade Media Relations External Affairs and Community Relations

28. We Know Social Media PR 2.0: Social Media Blogger & OEO Strategy Strong Social Presence and Relationships Successful and Measurable Campaigns SEO integrations

29. Successful Social Media Campaigns NIIT USA Social Media Launch “I Love Creme of Nature” Campaign PMD Furniture Issues Management Church’s Random Acts of Goodness Multi-City Campaign w/Twitter Soft & Beautiful Just For Me Award-Winning Sunflower Mom Campaign and Blog

30. msi services and bundles Message development and mapping Brainstorm facilitation Positioning and branding counsel Media audits Social and Emerging Media Target Audience analysis Media training/Spokesperson development OEO and Social Media Thought leadership platform development Message training Medianars™ teleclasses and webinars Celebrity influencer and product placement strategies Multicultural segment counsel Crisis plan development, audits and drills On-call crisis strategist and spokespersons Product launches and re-launches Market entries and exits Proactive media strategy development and implementation Media material development MSI Media Engine™ Satellite and Radio Media Tours Media Planning and Buying Something to say Someone to say it Somewhere to say it

31. full service PR and integrated marketing offerings PUBLIC RELATIONS Corporate, executive & product positioning Consumer & trade/business media MARKETING & PROMOTIONS Strategic planning & counsel Lifestyle orientation & customized programs EVENT MARKETING & MANAGEMENT Management from concept through execution Sponsorship counsel, solicitation & fulfillment BRAND MARKETING AND ADVERTISING SUPPLIER DIVERSITY AND PROCUREMENT BI-CULTURAL COUNSEL AND TRANSLATIONS We are buzz agents, guided by classic marketing principles…with a preference toward trend tracking, pop-cultural relevance and innovative creativity.

32. full service PR and integrated marketing network offerings MEDIA PLANNING & BUYING Print OOH Web Broadcast (radio and TV) FULL SERVICE INTERACTIVE Website design, hosting, consulting SEO and RSS E-mail marketing Podcasting MSI “Mystery Blogger” FULL SERVICE VIDEO PRODUCTION Webcasts Satellite Media Tours (SMT) B-roll production and editing DVD and CD-ROM training videos Full-service studio access with satellite uplink capabilities Our model is built on the latest technological advances, and we leverage them for our clients as well.

33. full service PR and integrated marketing network offerings ENTERTAINMENT Product placement in movies, sitcoms and music videos Award show gift/goodie bags Back stage brand-experience suites CELEBRITY INFLUENCER STRATEGIES Spokesperson negotiations Endorsement negotiations Promotional product/celebrity photos Grand-scale and intimate influencer event planning and management It actually is about who you know: Our entertainment marketers are, on average, one or two calls away from your influencer.

34. our clients The Neilsen Company, RX for Brown Skin, SouperSalad, Grandy’s; Toyota North America, Save-A-Lot Food Stores, Sq1 Agency, Edelman/Texas Teacher Achievement Program, Colomer brands: Creme of Nature, African Pride, Lottabody, Fanci-Full; NIIT USA, Inc., Extended Warranty Group, PMD Furniture Direct, Inc.; Pro-Line International and Alberto Culver brands: Soft & Beautiful, Just for Me, Motions, TCB, Barber Select; PoliticsInColor.com, Church’s Chicken, Taco Bueno, Fashion Fair Cosmetics, Prime Pest Management, Websafety, TelvistaInc., Pizza Inn, ING Network Advisors, AstraZeneca, The National Medical Association, Southwest Airlines, The Wing Zone, GlaxoSmithKline, Edward Jones, The Department of Homeland Security, Just for Me, The U.S. Department of Labor, GlobalSantaFe, Sister 2 Sister magazine, TCB, the Dallas Convention & Visitors Bureau, the National Association of Black Journalists, The Multi-Cultural Foodservices and Hospitality Alliance, UNCF, The University of Illinois at Chicago, Parker College of Chiropractic, The Dallas Furniture Bank, The Promise House, Hispanic Women’s Network of Texas , The SoupMobile and more… MSI works for some of the best brandsin the business © 2008, m strategies inc. dallas׀chicago׀atlanta

35. our reach MSI is headquartered in Dallas, with satellite offices and resources in Chicago and Atlanta. We take pride in being exceptionally unconventional and innovative, harnessing the full power of today’s technology to work seamlessly across geographic boundaries, delivering the best results efficiently for our clients. © 2008, m strategies inc. dallas׀chicago׀atlanta

36. contact us MSI Dallas HQs 208 N. Market St. Suite 375 Dallas, Texas 75202 214.741.2100 MSI Atlanta 400 Perimeter Terrace Northeast Suite 900 Atlanta, Georgia 30346 770.392.4241 © 2008, m strategies inc. dallas׀chicago׀atlanta