Presentation for Canon Future Book Forum at Abu Dhabi bookfair 2018. Presentation about the added value of print on demand from a supply chain perspective.

1. Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
Book distribution &
print on demand

2. About CB Media
• Founded in 1871
• Owned by Dutch bookstores and publishers
• Distribution services for all Dutch publishers to both bookstores and consumers (e-commerce)
• Services include:
• Warehousing
• Distribution
• Ordering, financial services/factoring and reporting
• Title information (BIP) and Dutch ISBN agency
• For both physical and digital books
• As of 2011 CB has launched it’s integrated POD facility with Printforce
• In 2017 CB acquired a 50% share in Printforce
• As per end of 2018 CB will fully integrate Printforce operation in it’s DC
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

3. About CB Media
In figures
Printed books
115.000 titles
Print on demand
26.000 titles
E-books
50.000 titles
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

4. About CB Media
In figures
Printed books
115.000 titles
Print on demand
26.000 titles
E-books
50.000 titles
54 million copies
(of which 9 mln e-commerce)
600.000 copies 5.8 million copies
(of which 3 mln e-library lending)
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

5. NEW!!
BOOKS AND MOREBOOKS
Enabling direct and fast access to all (online) bookstores
Publishers
1.000
Bookstores
1.400
Webshops
190
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

6. E-books vs printed books at CB
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
Distribution of printed books to bookstores Distribution of printed books to consumers Distribution of e-books (sales)
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
60 mln
45 mln
30 mln
15 mln

7. E-books vs printed books
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
Source: Global eBook report 2017, Rüdiger Wischenbart
Share of e-books in total revenue of all of trade publishing in international perspective
Country Share
The Netherlands 6,6%
Germany 4,6%
France 3,1%
Spain 6%
Italy 4%
United Kingdom 15%
United States 23%

8. Consumer demand is changing our supply chain
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
• Internet companies are focused on ultimate consumer satisfaction
• Next day and even same day delivery is ‘the benchmark’
• Consumer behavior becomes more demanding
• It’s not just effecting internet companies, but the whole industry
• Supply chains are changing rapidly due to consumer demand
• For the book trade: print on demand becomes a necessity to deliver, now!

9. Fully integrated print on demand
• CB offers publishers an fully integrated print on demand solution
• Titles which are (temporarily) out of stock will be printed when ordered, with the same delivery time of books which are in stock
• This service started in 2011 and is fulfilled by a joint venture of CB and Printforce
• In 2017, CB acquired 50% of Printforce in answer to the fast growing demand of POD
• At the end of 2018 Printforce will be completely integrated in CB and Printforce will be able to further reduce production costs for
publishers due to a larger an innovative production scale and will focus specifically on integrated short print production
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

10. Managing POD through easy to use interface
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

11. Insightful analytics for print ‘run’ decision making
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

12. Focus on Total Cost of Ownership, not just production costs
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
• TCO also includes the costs of:
• Inbound processes
• Storage
• Outbound picking costs for overstock
• Returns
• Investment in production of stock
• Traditionally production and distribution possesses (and costs) are managed
separately within a publishing company, limiting TCO focus
• A focus and strong drive for the lowest production cost, could increase costs
of distribution substantially to the extend of a higher TCO

13. Availability is key!
Lost sales
Dutch market research shows that
66% of sales is lost in case a title is
in ‘re-print’ status at CB and
waiting for new stock
Used books
Visibility of used used books
(through online sales) is a threat
for publishers
Customer demand
In case of ‘re-print’,
45% buys a used copy
Short-sighted
Waiting to ‘re-print’ to investigate
market demand, results in losing
200 orders for every 100 back orders
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

14. Not just for ‘slow sellers’
The unexpected
Unexpected publicity and success
in sales is driving our single copy
POD production
In between stock
Although aimed at the market of ‘slow
sellers’, single copy POD at CB is
recognized by publishers as an ideal
‘in between stock’ service, even
for bestsellers
No missed sales
Publishers are making sure they
(and their authors)
will not miss any sales
Communicating vessels
Since our POD solution is fully integrated
as a warehouse, it forms communicating
vessels with our stock warehouses:
As soon a stock is being replenished,
we will stop single copy POD and
deliver from stock. Vice versa.
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl

15. Customized & personalized printing
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
• Apart from lowering TCO and increasing availability and lowering
TCO, POD also unlocks new added values for publishers and for CB
as a distributor/printer
• Specifically in educational and professional publishing
• Offering new enhancements such as:
• Adding unique codes for access tot digital education
portals/apps
• Customized printing for personalized learning

16. POD is not just book
production
Book distribution & POD
Mathijs Suidman | m.suidman@cb.nl
It’s all about meeting
consumer demand