2. • Obviously, the lifespan must be seen
as something more than a biological
fact; it is a discursive or imagined
production, symbolic of a culture’s
beliefs about living and aging […]
(Katz, 1996:39)
Cultural ageing
3. • Chronological age
• Cognitive age
– feel-age, look-age, do-age och interest-age
• Subjective age
• Cultural age
– How different ideologiesshape ”borders” for
interpretingyour age and how your age
identity is constructed
Age concepts
16. Mister: You must be out
of your 20's...or you
would have ran when
you saw my age
Lady: Yes I am out of
my 20s…
17. So what is age all about?
• Marketers havetheiridea of
howtheywantus to act as consumers at
different age stages
• We all haveourownconceptionsabout age
so it is aboutexperience and experiencing
age
• It is about getting older and hopefullywiser
all the time
18. Young Forever
When I'm 64
You're Aging Well
The Closest Thing To Crazy
Coming Of Age
From "Songs Of King Erik":
En Visa Till Karin När
Hon Hade Dansat(A Song
For Karin After She Had
Danced)
Hey Nineteen
September Song
My Generation
Young At Heart
When You're Old And
Lonely
Voulez-vousdanser grand-
mère
Les Vieux
Non Je N'aiRienOublié
Old Enough To Know Better
A Couple More Years
Keski-Ikä On Syvältä
![• Obviously, the lifespan must be seen
as something more than a biological
fact; it is a discursive or imagined
production, symbolic of a culture’s
beliefs about living and aging […]
(Katz, 1996:39)
Cultural ageing](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)