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And with everybody’s credit cards or banks now connected to tech platforms,
we’ve eliminated most purchase friction. We’re one tap away from buying online.
*Amazon user data is estimated as straight line from IPO (1997) to 2018 reported values
Source: Upfront Analysis, PayPal, Loup Ventures, BigCommerce
Total Active Users (Millions)
175
350
525
700
1999 2001 2003 2005 2007 2009 2011 2013 2015 2017
*
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