2. The evolution of technology has had both positive & negative
impacts on society
The internet has grown and increased the worldview by increasing
the means of communication, including times of crisis
Is something so rich in information flawless? Are there weaknesses
that go along with the strengths
Are there specific tools to help increase communication?
3. Topics to be discussed
Why use Social Media
The use of social media in man-made crisis
Social media tools to aid in communications
Challenges with social media in crisis
4. Why use Social Media
• Anyone with internet access can
provide input
• Data streams can be tailored to meet
specific needs
• Data can be shared instantaneously
reaching millions
• Can be used for psychological
counseling
5. Social Media Tools and Risk Avoidance
Twitter tools
Can assist with event detection, crowdsourcing, situational updates.
Within twitter, multiple tools can be used.
Maps
Can be used to trend crisis hotspots.
Can be open for public input.
bi-directional
6. Social Media Use in Man-Made Crisis
Debate about first use
Virginia Tech or Mumbai India Terrorist attack
Virginia Tech referenced as Computer-Mediated Communication
Mumbai identified specifically as social media
Increased situational awareness in Mumbai
Allowed for citizen (including media) to obtain latest information
Norway – 2011
Lack of pre-incident planning discovered due to social media use.
Westgate Mall Attack – Kenya 2013
Demonstrated the bi-lateral flow of communications
7. Challenges with Social Media
Trust in the message and/or messenger
Both sides are listening
Can be used for good & bad
Inability to control the message
Message reliability
Not presently thought of in terms of communications in crisis
Not globalized due to inadequate infrastructure
Significant flow of information
Government censorship
8. Conclusion
Communication is effective when it reaches the right people. Ongoing
research is necessary as the tools for open source/social media
continue to grow and adapt.
