2. Internal communication is paramount for an
organization to succeed. There should be a clear channel
for upward and downward communication. Additionally,
employees should easily communicate with upper
management as well as their team members.
A significant number of organizations are realizing the
importance of effective internal communication and are
implementing strategies to ensure that every person
gets the right information at the right time. Here are
ways to enhance internal communication.
3. Customize How You
Communicate To
Workers
Organizations should customize internal communication based on
employees’ preferences. Some may be bored by communicating
through emails. For example, employees in the sales department may
be inclined to salesforce’s chatter as a way of keeping them informed.
Others may prefer being updated via messaging apps such as
Yammer and Slack.
By tailoring communication, organizations will make employees feel
engaged and valued. Whatever way organizations choose, they
should make sure that the method is accessible by all employees.
Leaders must know that employees consume information differently.
Some will act immediately, while others will buy time before taking
action. Leaders should explore different information consumption
styles such as intranet, video, newsletters, email, face to face, or text,
to mention a few.
4. A company’s employee branding tells a lot
about its culture. If an organization
communicates with employees effectively, it
will not only improve processes but also
convert the employees to brand
ambassadors. It means that if an organization
is working hard to improve its brand, then the
same should be expected when it comes to
employees.
Reflect Your
Brand
5. Engage The
Employees
Employees want to participate in the decision-making process.
They want to know how the organization is relating to
stakeholders, the planned changes, and other important things
that the top leadership keeps secret. Leaders should avoid one-
way communication.Employers don’t like leaders who only take
orders; they want to understand the bigger picture and know the
overall performance of the organization. When employees know
how their efforts help realize the company’s mission, they feel
motivated.
Leaders should host open forums regularly so that employees can
share their challenges and propose viable solutions. On the other
hand, the top management should take advantage of the
opportunity to update their teams about progress.