The new 360* hyper-connected marketing communication Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready? The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set.. DMSA iIS THE NEW MARKETING MIX DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”. The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age. DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.  DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share. In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.  Today, the best Advertising isn't Advertising. Anything that can make meaningful connection, is the best Advertising.

1. Version 2015

2. Our Market Today
“Building A meaningful Brand,
Amplifies Value.”

4. The evolution of mobile has disrupted the
marketing practice. An entirely new way to connect
with our audience. One that is personal, and when
done it right, it will much more effective than
traditional marketing.
MOBILE HAS CHANGED THE WAY WE GREET,
WRITE, TRADE, HEAR MUSIC, WATCH TV AND
MOVIES.
#BusinessIntelligenceIndonesia2015
DISRUPTION.

8. TODAY
Situation Analysis

9. Today,
A searching for any effective
media that be able to do the conversations with
the Indonesian consumers

11. The Sharing Economy –
Everything is “On-Demand” (possible)
• THE SHARING ECONOMY IS A PHENOMENON DESCRIBING NEW BUSINESS
MODELS BUILT ON THE PROLIFERATION OF SMARTPHONE AND APP USE THAT
ARE SUPPORTED BY SHARED RESOURCES THE DEVICES OWNERS.
• FROM SHARING REVIEWS THROUGH YELP TO SHARING CAR RIDES USING UBER,
SHARING EMPTY ROOMS USING BNB ..SMARTPHONE OWNERS AND APP USERS
HAVE BECOME SUPPLIERS OF RESOURCES AND PARTICIPANTS OF NEW BUSINESS
USE CASES THAT BRING NEW ECONOMIC ORDER TO TRADITIONAL INDUSTRY
SECTORS.

12. The Sharing Economy - Everything is “On-Demand”
(possible)

13.  Instead of interrupting people, serve them good!
 Make them feel something & different.
 Create deeper connections
 Meaningful connections.
Today,

15. OFFERING A NEW LEVEL OF PARTNERSHIFT- THROUGH MUTUAL
INTEREST COLLABORATION ACROSS VARIOUS INDUSTRIES &
MARKETS
Move beyond traditional
agency services. We
supports the DX / digital
transformation journey of
each clients
Deliver cost-effective
technology deployments
through “as-a-service”
models (white label
custom app/soft wares)
Respond to the
requirements, conditions,
and collaboration we have
with distinct across
various industries and
across various markets
Get it! attitude by building
a trusted partnership
towards intended
business outcomes. M&A
is an open square
possibility

16. We are in the age of
creative revolution when
everything changed simply
by partnering up creative
and technology.
It’s shaping the future
of advertising.

17. TVS & PRINTS ARE THE FASTEST WALKING DEAD MEDIUMS. THEY’RE GETTING SLOW EVERY YEAR..

18. REPLACING

19. REPLACING

20. •

21. •
THE WHAT
TO SAY (BIG IDEA)

22. THIS IS A TOYOTA SHOWROOM.
NOT A TOYOTA SHOWROOM AD.

23. OR, TO MAKE PEOPLE MOVE TO A DEAD TOWN..
BRING NOAH TO RECRUIT THEIR FANS THERE..

26. Today,
Story is the currency
of conversation.
The more powerful of
our stories, the more
people will be
involved.
ST O R Y
Emotion is the driver
of sharing.
Word of Mouth
brings on average
twice the investment.
Sharing is the new
social currency.
We share because we
identify ourselves with
the content.
EMOTION SOCIAL CURRENCY
SES is the New Advertising, that works!

27. VIRAL-KEY,
The“3H” Connections

28. MANIFESTO
Relocate brand messages from traditional
advertising to DMSA (digital + mobile +
social activation) that works more in
today’s competition.
**We drive IDEALOGY that stays intact, works in any market, and that
can be embedded and expressed across all bought media including
interactive and mobile, as well as branded content; games, digital,
programming, movie, music, etc.

30. Our
Stronghold,
Mobile Advertising &
Big Data Profiling
Social & Video
Adv Technology
Insight, Ideas &
the creative
Digital Comm Strat
& Creative Dev
Digital 360o
CONTENT
(DMSA Campaign)
AdTech
Insight, Ideas. &
Creative

31. COMPETITIVE LANDSCAPE
Describe competitive landscape (how many players, current
products in the market), our value proposition vs competitors

32. Bank of Ideas

33. Ideation, 3H Connection
Planning, Creative Content
(Art+Copy+Code),
and Web /Apps Dev
DESCRIBE & DEFINE:
Market Insights,
Consumers Behavior and
Community Culture
Social Media Campaign
& Community Management
Mobile Advertising
with Big Data Enabler & Profiling
Our Services
Digital Activation
New Leads Acquisitions
Digital & Content Marketing
+ implementation

34. EXISTING CLIENTS
2016 - 2017

37. How do WE
prepare for this?

38. RIGHT HAND KEY PRODUCTS & SERVICES
Click to Video

39. #iCelebrateHoliday
https://www.youtube.com/watch?v=dCZ7tcK5oNQ
Click to Video

40. Click to Video

41. Click to Video

42. Matahari Dept. Store
M+ is a fashion program by Matahari that gives young fashionista:
• Current fashion update
• Customers Make-over
• Celebrity Essential looks
• Fashion & lifestyle tips and trick
A short videopedia platform that
aimed at young fashionista with
a purpose of developing them as
Matahari future customers.
Click to Video

44. We are in the age of creative
revolution when everything
changed simply by
collaborating IDEATION +
CREATIVE + TECHNOLOGY
DMSA (Digital, Mobile, Social
Activation) are meant to
shape the future of advertising
from AGENCY,
we evolved to DMSA Enablers
Digital + Mobile + Social Activation

45. A Brand Builder yet also a Brand
Developer. Start from concept
or during brand crisis /
recovery, ranging from
beverages, dairy to IT products.
Drive Milkuat, Mizone and HP having their
footprint in digital world :
Version 2015

46. He is THE BIG THING.
He plans the walk.
He channels unusual thoughts
through unique and creative
mediums.
He constructs Unusual Ideas into
Reality.
Driven Manulife Indonesia, XL Gudang Aplikasi and HSBC
getting their first footprint in the digital world. And one of
the biggest contribution was delivered in 2012 when we
brought google plus in the radar of Indonesia social media
with 3,5 mio users during the launch
Version 2015

47. She walks the plan.
She orchestrates a sophisticated
and complicated challenges in a
calm and simple ways yet brings
the team to reached the task’
objectives.
Her biggest thing was lead the team while
driven HSBC to get their brand footprint in the
digital world :
Version 2015

48. A Creator whose there to bring
out new soul and heart from
inside a brand. He nurtured
some challenging project from
Google Plus to Alfa Land
brought them to the market
with a strong storytelling that
intrigued and engaged the
market
And one of the biggest contribution was
delivered in 2012 when we brought google plus
in the radar of Indonesia social media with 3,5
mio users during the launch
Version 2015

49. She defines.
She monetizes.
She measures.
Driven Manulife Indonesia, XL Gudang Aplikasi and HSBC getting
their first footprint in the digital world. One of the biggest
contribution was delivered in 2012 when we brought google plus
in the radar of Indonesia social media with 3,5 mio users during
the launch
Version 2015

50. Version 2015
I like to be Paradox.
I usually start to build the funnel from THE
PEAK. And instantly will recognize the
problem to solve
Experienced handled 12 local banks, 6
multinational banks and 3 multinat
insurance brands (incl. Manulife Indonesia in 2012-
2013, )Built the first debit card and proposed a BIG NAME in Indonesia
banking:

51. IS IN THE
Surely,
[ your brand logo]