Siemens digital marketing plan

1. Digital Marketing Strategy

2. • Engineers Interested
• Estimated Age Range: 15-35
• No set age limit

3. • Major Platforms:
• Facebook, Instagram, Twitter etc…
• Can Work on-
– More frequent posts
– Better customer/follower interaction and
response
– More attractive interface

4. • Mobile App not necessary
– No great benefit
– Will not get moneys worth
• Mobile website
– Improve user friendliness
– Easy to browse

5. • Most important resource
• Display:
– Current project updates
– Easy to surf website/user friendly

6. • Benefits all four divisions of Siemens
• Information sharing relevant to the brand
• Customer awareness to current projects
• Increase in traffic

7. • Display advertising-Not recommended
• Social Media Advertising-Yes!
– Individual uniqueness
– Highly effective

8. • Short-term:
– Increased social media engagement
– Timeline: 1-2 months
– Measurements: website traffic and referral traffic to
measure effectiveness
• Long-term:
– Track the progress of digital marketing strategy
– Look at the increased or decreased website
traffic/awareness

9. • Blog
– Continue to incorporate blog engagment
• Social Media advertising
– Decide which platforms are most effective
– Focus attention and money into those areas

10. • Invest Money into proper areas
• Don’t be afraid to invest!
– Place money in effective areas
• Estimated buget:
• $10,000-$15,000

11. • Host updating discussions
• What to talk about?
-Current projects
-Upcoming events
-Future direction
• Benefits:
-Customers oriented with
company
-Brand awareness
-Everyone on the same
page