1.
19/04/2015
FUNDAMENTALS
OF MOBILE UX
KEVIN CANNON
DUBLIN CITY UNIVERSITY
26/MARCH/2015

2.
1. INTRODUCTION
2. FUNDAMENTALS
3. THE EXPERIENCE
4. KNOW YOUR USERS

3.
INTRODUCTION

4.
INTERACTION DESIGNER @ FROG DESIGN
KEVIN CANNON
@MULTIKEV

5.
TECHNOLOGYDESIGN
PSYCHOLOGY

6.
THE FUNDAMENTALS

7.
CONSISTENCY
CONTRAST
GROUPING
FOCUS

8.
CONSISTENCY

9.
CONTRAST

10.
Other Actions
Main Area

11.
HIERARCHY

12.
2
1
3

13.
2
1
3

14.
PRIMARY ACTION SECONDARY ACTION
TERTIARY ACTIONS

15.
GROUPING

16.
?
?

17.
METAPHOR

18.
FOCUS

19.
ASK WHAT YOU CAN TAKE OUT,
NOT WHAT YOU CAN PUT IN.

20.
From: Designing Interactions, Bill Moggridge, 2007, ISBN 978-0262134743

21.
http://www.flickr.com/photos/thedalogs/3196553836/

22.
Simple Flexible
Risk!

23.
Simple Flexible
Risk!

24.
Beginner Expert
Frequent
In-frequent

25.
Frequent
In-frequent
?
?
?
?
Beginner Expert

26.
Frequent
In-frequent
AEROPLANE COCKPITLOCK & KEY
Beginner Expert
FIRE EXTINGUISHER
NUCLEAR POWER PLANT
EMERGENCY MANUAL

27.
GOOD IDEAS
YOU SHOULDN’T DO
GOOD IDEAS BAD IDEAS

28.
ERGONOMICS

29.
THE EXPERIENCE

30.
CONTEXT AWARE

31.
THINK ABOUT THE FULL LIFE CYCLE OF YOUR APP
AWARENESS USAGE END
MARKETPLACE
APP SITE
APP ICON
REPUTATION
REVIEWS
STOP USE
DELETION
RATING
WORD-OF-MOUTH
FIRST USE
SUPPORT
NEW FEATURES
UPDATE CYCLES

32.
DEFINE CLEAR GOALS
What it is?
An app to help people save money.
How can people do that?
Track what they spend money on.
How you want them to feel?
Feel in control of their spending.
What it is not?
Not a budget planner or manager.

33.
GENTLE ALARM CLOCK APP

34.
TALK TO PEOPLE

35.
CARD SORTING

36.
CONCEPT VALIDATION

37.
USER TESTING

38.
1. GET THE BASICS DOWN
2. CURATE THE EXPERIENCE
3. UNDERSTAND YOUR USER

39.
THANKS!
KEVIN CANNON
@MULTIKEV