La trattazione del dott. Lezzi si focalizza sul contributo, dato dalla società Accenture a Telecom Italia, nell’implementazione di strategie e azioni operative per competere negli scenari futuri delle telecomunicazioni (in particolare della TV Digitale e della IP Television).
1. DTV and IP Television trends and markets Roma, April 20th 2006 Francesco Lezzi
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17. DTV trends: arising services High-Definition TV HDTV promises to have a disruptive effect on TV experience; broadcasted since 2003 in US (Directv was the pioneer) and immediately after in Japan; first deployments in Europe started in late 2005 Some emerging trends are influencing the TV offering in terms of content and services.. Personal Video Recording – Time-shifted TV according to IMS Research Forecast, DVR penetration on European HH will increase from current 2% to 28% in 2010. Over the next years, the demand for watching any program or event any time will increase. In the Italian Pay TV market, Sky is already providing the local PVR/TSTV service Hybrid solution STB vendors are providing IPTV/DTT hybrid solutions enabling Telcos to offer more rich and completed services
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20. Italian Digital TV scenario: Platforms and Operators Italian TV HouseHolds 21.1 mn (EoY 2005 – Databank) Pay TV FTA TV 1. Set-top-boxes at EoY2005 – Federcomin Jun 2006 2. Also Wind and Tiscali announced future roll-out of IPTV services within 2007 (not confirmed) MobileTV & DVB-H ~ 350K ~190K IPTV 2 3.8 mn 1.4 mn FTA National channels plus Minor Local Broadcasters Sat TV 3.5 mn 1 DTT
21. DTV offers benchmark Operator/ Services HD PVR Other services (Communication, Interactive, Games) Basic contents offering (quality/quantity) Calcio content availability Movies, Fiction Minimum monthly price (*) 56,47€ (20Mega) 65€ 56,52€ (Alice Flat) 73,52€ (Alice 20Mega) 34,52€ (Alice Flat) 51,52 (Alice 20Mega) + decoder DTT +12€ +16€ +28€ +17€ Multivision Local PVR announced by end of 2006 Announced by 2007 Trial +16€ Easiness installation (*) The price includes: phone line fee, flat ADSL, basic TV subscription Announced by 2007 Announced by 2007 Local PVR announced by 2007 - TV offers bundled with voice and fast internet services - + 7€ +15€ Packages discounted +7€ Plus Minus