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  1. 1. By:<br />MUNAWWAR ahmed<br />
  2. 2. Who is JCDecaux ?<br />2010 --> 2nd Largest Global Outdoor Advertising Company<br />2011 --> Largest Global Outdoor Advertising Company<br />Sharjah International Airport<br />Dubai International Airport<br />  10 year Exclusive contract <br />
  3. 3. Who is Emerson ?<br />One of the leading manufacturing and technology companies.<br />Fortune 150 company.<br />Solutions offered:<br />Present in Middle East.<br />
  4. 4. Competition ?<br />
  5. 5. Why Advertise at Airports ?<br />Airport Advertising is the lowest cost per impression available.<br />Your advertising works 24 hours a day / 7 days a week / 365 days a year.<br />73% of frequent travelers are Decision makers and Executives.<br />Fact:<br />On average, there are 3.2 greeters for every traveler arriving or departing.<br />
  6. 6. Why be at the Airport ?<br />Premium Media:<br />Airports are selective architectures equipped with latest technologies that facilitate human living, standing as a symbol for modernity and mobility.<br />Audience - Specific Media:<br /> 4.9 Billion passengers in 2008. Airports are a Mass Media allowing you to reach the target audience very precisely at specific locations.<br />
  7. 7. Why be at the Airport ?<br />Captive Media:<br /> Travelers are a cautious and highly receptive audience in a closed environment, with an average of 2h,25m spent in Airports prior to departure,.<br />Innovative Media:<br /> Reach out by out-of-the-box communication.<br /> Showcase your innovative display in a secured environment.<br />
  8. 8. Why be at the Airport ?<br />Retail Media:<br /> Duty Free is a cross-border retail market for international brands.<br /> 2008 --> $37 billion Revenue in Sales<br />Cost - Effective Media:<br /> Airports are an international media boosting brand preferences and product sales.<br /> Generates favorable ROI<br />
  9. 9. THANK YOU<br />