marketing segmentation(shoe)

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munirah38

Business Lifestyle

INTRODUCTION
Arizona Shue
(USA)

Shokubut
Shoe

Export their
product in
Malaysia

Geographic Demographic

Psychographi
c Behavioristic

DEMOGRAPHIC SEGMENTATION

Reasonable Suitable for All criteria
quality and all stages have in our
reasonable
*income shoe
price

PSYCHOGRAPHIC SEGMENTATION
Place

Pasar Malam
16%

Super Market
20% Shoe Shop
64%

BEHAVORIAL SEGMENTATION

 Mostly who knows our Shokubut shoe is
based from their previous experience.

Based on
Friend
previous
36%
experieance
40%

Family
24%

 Advertisement
 Online Shopping
 Based on their parent’s selection

Nancy Kerrigan
Part of being a champ is acting like a
champ. You have to learn how to win and
not run away when you lose. Everyone has
bad stretches and real successes. Either
way, you have to be careful not to lose
your confidence or get to confident.

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marketing segmentation(shoe)

1. Shoes For All

2. INTRODUCTION Arizona Shue (USA) Shokubut Shoe Export their product in Malaysia

3. Geographic Demographic Psychographi c Behavioristic

4. SHOKUBUT SHOE

5. WHY OUR COMPANY CHOOSE SELANGOR

6. DEMOGRAPHIC SEGMENTATION Reasonable Suitable for All criteria quality and all stages have in our reasonable *income shoe price

7. PSYCHOGRAPHIC SEGMENTATION Place Pasar Malam 16% Super Market 20% Shoe Shop 64%

8. BEHAVORIAL SEGMENTATION  Mostly who knows our Shokubut shoe is based from their previous experience. Based on Friend previous 36% experieance 40% Family 24%

9.  Advertisement  Online Shopping  Based on their parent’s selection Nancy Kerrigan Part of being a champ is acting like a champ. You have to learn how to win and not run away when you lose. Everyone has bad stretches and real successes. Either way, you have to be careful not to lose your confidence or get to confident.

marketing segmentation(shoe)

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