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marketing segmentation(shoe)

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marketing segmentation(shoe)

  1. 1. Shoes For All
  2. 2. INTRODUCTION Arizona Shue (USA) Shokubut Shoe Export their product in Malaysia
  3. 3. Geographic DemographicPsychographi c Behavioristic
  4. 4. SHOKUBUT SHOE
  5. 5. WHY OUR COMPANY CHOOSE SELANGOR
  6. 6. DEMOGRAPHIC SEGMENTATION Reasonable Suitable for All criteria quality and all stages have in our reasonable *income shoe price
  7. 7. PSYCHOGRAPHIC SEGMENTATION Place Pasar Malam 16% Super Market 20% Shoe Shop 64%
  8. 8. BEHAVORIAL SEGMENTATION Mostly who knows our Shokubut shoe is based from their previous experience. Based on Friend previous 36% experieance 40% Family 24%
  9. 9.  Advertisement Online Shopping Based on their parent’s selectionNancy Kerrigan Part of being a champ is acting like a champ. You have to learn how to win and not run away when you lose. Everyone has bad stretches and real successes. Either way, you have to be careful not to lose your confidence or get to confident.

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