Contextual an critical studies rob

1. Contextual an critical
studies
BY MUNIRBA

2. https://s-media-cache-
ak0.pinimg.com/originals/c5/80/53/c580539c77b1aab
aadee97260e888a10.jpg
This is a poster for Nike. This poster portrays how
without no pain there is no gain, this is talking about
sport and how when doing sports you could injure
yourself but then if you don’t where are the gains, I
would consider this as the denotation. On the other
hand the connotation of this in my perspective is
that it talks about more than just sports, it talks
about more than sports things such as your life as a
whole and how in everything there will be pain but
that is where the gains will come in. This also could
be taking about life goals, but everyone has
different life goals. This also comes into being
capitalistic and for most people the goal is to be rich
and have lots of money, this goes into capitalism
and how people are bought into this idea that the
goal of life is to make money and be rich.

3. https://mcgowansdefiningandrefining.files.wordpress.com/201
3/04/lynx-image-1-118890315.jpg?w=710&h=1024
This poster is for a shower gel ‘ Lynx ‘ based around for women. This advert
leads into heterosexual relationships as it is targeted at men. Because lynx
is a men's shower gel/body spray. The women is also seen as an object for
men, this is portrayed with the way she is holding herself almost trying to
tease the men. This advert is also done s there is attention again drawn to
the girl then they would be more encouraged to view the whole advert.
Again this is done catch the attention of men. Also the text may seem
provocative as its talking about connotation of the text which is ‘the
cleaner you get the dirtier you are’.

4. This poster is for KFC (fast food). The layout of the
poster shows how they are trying to portray their
chicken to be superior than others as this focuses on
the chicken. This links to the camera shot taken of this
burger which is from ae showing how we are in an
sense smaller tan the burger. The word epic is made as
big as the burger this links the burger and the word
together. The emphasis is shown that there are 2
chicken steaks instead of one, this is again shown
through the camera angle. The corner right displays
other options to add with the burger but they are
made smaller as the focus is on tis new burger.