2. • Communication meaning and nature:
Latin word “Communis”
• According to John Dewey – “Communication is a process of
sharing experiences till it becomes a common possession”.
• Edgar Dale defines communication as the sharing of ideas and
feelings in a mood of mutuality.
• Thus communication is;
• Passing on Information.
• Exchange of Ideas.
• Sharing of Ideas with one another.
6. B) Institutional communication network:
1. Upward communication
– Downward communication
– Lateral communication
Types of communication and their uses:
– Verbal communication
– Non-Verbal communication
7. A) Kinesics: the language of body movement
• Emblems: sign language
• Illustrators: gestures that are directly tied to
speech
• Affect displays: facial configurations
• Regulators: certain body movements are
used to encourage
• Adaptors: these are the movements used to
manage emotions
8. B) Proxemics: we also communicate through
the way the space or territory around us
• Intimate distance
• Personal distance
• Social distance
• Public distance
c) Time
10. • Prestigious Jargon
• Geographical distance
• Wrong channels or medium
• Poor verbal skills
• Unconvincing arguments
• Leadership arrogance
• Source credibility
• Status of the communicators
11. • Lasswell’s model (1948)
• Harold Lasswell a political scientist studied very
carefully the American presidential Elections (1948).
Based on his studies on the process of political
campaigning and propagandas he introduced an
important model, elements of which survive in more
developed modern models.
• ?? Who
• ?? Says What
• ?? In Which Channel
• ?? To Whom
• ?? To What Effect
12. • WHO • SAYS WHAT • IN WHAT MANNER • TO
WHOM • WITH WHAT EFFECT
13. • Lasswell: Communicator
• Lasswell: The Message
• Lasswell: Channel
• Lasswell: The Receiver
• Lasswell: Effects