2. Charles Limerius
Management Consultant
& Entrepreneur
Main Competences:
• Strategy and Business Development
and Integration
• Social Media Strategy
Roles: Charles Limerius
• Manager +46(0)709 90 62 83
• Project Leader charles@muntimun.se
• Business Analyst www.muntimun.se
Experience:
• Deloitte Consulting
• Det Norske Veritas
• Logica CMG
4. ” <TEXT>
Content generated by users ” <VIDEOS>
<GRAPHICS>
Social media is about giving CONTROL to customers!
Implications of social content:
o It is created informally
o It is generally more trusted because it is created by people with no clear interest
in selling you anything, more likely users like you
o It is often more practical because it reflects the opinions of people using
products or services in the real world
o It is more complex because it is unstructured, sometimes anonymous, has
different levels of quality and is between usually present in very high quantities
o It can add value to traditional or persuasive content by rating, commenting or
enhancing it
o It is powerful because it has shifted power back to consumers
8. WEB 2.0
web applications
that facilitate
participatory
information sharing,
interoperability,
<Interact> user-centered design,
<Collaborate> and collaboration
<Dialogue> on the
<Virtual Community> World Wide Web.
9.
10. Key Areas Where Social Media Can Help
• Marketing • Product development
Generating leads, increasing engagement Ideation and co-development,
and helping accelerate conversion increasing competitiveness and
• Corporate Communications successful adoption of new products
and PR • Knowledge Management
Listening, generating awareness and Increases in productivity, agility and
influence efficiency, and aids in knowledge
retention and expertise location.
• Customer Support
Reducing time to resolution, number of
• Human Resources
incidents and rate of issues resolved – all Time to productivity (ramp-up),
of which result in cost savings retention, career planning
18. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
19. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
P.S. If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
20. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
P.S. If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
21. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
P.S. If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
GUESS THEIRS ATTITUDE
TOWARDS SOCIAL MEDIA?
24. Perception of Social Media
Source: Marketing Executives Networking Group (MENG), ”Social Media in Marketing”
25. Make the Value Chain Transparent
Use NOKIA ‘s mission statement ”Connecting People”
Take it further, let stakeholders “PARTICIPATE” and “COLLABORATE”
28. Enterprise 2.0 Enterprise 2.0 is the use of
"Web 2.0" technologies
within an organization to
enable or streamline
Expertise
business processes while
Location
enhancing collaboration -
connecting people through
Idea Corporate the use of social-media
generation blogging
Enterprise tools.
2.0
Enterprise 2.0 aims to help
employees, customers and
Internal
community
Corporate
wikis
suppliers collaborate,
platforms
share, and organize
information.
33. Only 44% of users can
find the (internal) file
they’re looking for
compared to 86% of
similar internet users
Forrester
34. Problem Finding Business Information
Accenture 2007 Survey of
1.000 Middle Managers
• Managers spend up to two hours a
day searching for information
• More then 50% of the information
they obtain has no value to them
• 59% said that they miss
information that might be of value
to thier jobs because they can not
find it
• Only half of all managers beleive
their companies do a good job in
goverening information distribution
35. If HP knew what HP
knows we would be
three times more
profitable
Lew Platt, Former CEO of HP
36. Business Values from
Social Networks
”
69% companies have gained
measurable business benefits ”
• more INNOVATE products and services,
• more EFFECTIVE marketing,
• better ACCESS to knowledge,
• LOWER COST of doing business, and
• higher REVENUES
Source: McKinsey Quarterly Survey, June 2009
41. Internal purposes
1 2 3
Developing products or services Social
Wikis 38% networking Blogs 25%
29%
Managing knowledge Video
Wikis 42% Blogs 33%
sharing 24%
Enhancing company culture Social
Video
Blogs 46% networking
sharing 38%
41%
Fostering collaboration Social
Blogs 40% networking Wikis 33%
38%
Training Video sharing Podcasts
Wikis 32%
48% 32%
Identifing and recruting talent Social
Video
networking Blogs 28%
sharing 14%
48%
Source: McKinsey - Use of New Web Technology 2010
42. Barriers to What are the greatest challenges in adopting or furthering the
adoption of Enterprise 2.0 technologies in your organization?
Source: Enterprise 2.0 Adoption Survey, May 2009
Change
Source: Enterprise 2.0 Adoption Survey, May 2009
45. SWOT
Strength Opportunities
• Facilitates faster information flow through • Social networking sites have started to redefine the
online media behaviour of almost anybody who has access to the
• Popular and dominant means of internet. Users begin to favour information coming
communication for its simplicity and its ability from social media.
to connect wide networks of people. • Companies can capitalize on on the popularity of
• Wider audience reach – within and outside social networking to their advantage. Improve
the organization. communication and collaboration amongst
• Good venue for collaboration between employees, customers and suppliers in order to
internal groups, suppliers and customers. boost productivity.
Medium for contribution and solicitation of • Huge marketing opportunity. Good venue for the
ideas, techniques, knowledge and experiences advertising and promotion.
in the form of forums, blogs, video and • Integration: Will have positive business impact if
podcasting, etc. used hand in hand with other ERP systems.
Weaknesses Threaths
• Over reliance on the technology can mean • Security issues such as piracy and leakage of
disastrous consequences if system failure occur. trade secrets and other confidential information.
• Flooding of advertisement and spamming. • Usability - tendency of people to misuse the
• Spread of information is hard/difficult to control. new technology.
• Information is publicized without boundaries. • Risk of receiving malicious/fraudulent data.
• Information quality from an online forum may not • Corporate reputation
be reliable. • Adaption - cultural change
47. Tactics
Strategy
Social Research
Business Needs Measurement and ROI
Content
Stakeholder
Participation
Planning
Social Social Media
Capacity Objectives
48. Strategies
OBJECTIVE SOCIAL ENVIRONMENT
CONTENT
Tactics
Workflow
Org Culture
Social
Plan schedule SOCIALA Capacity
RESOURCES
TOOLS
Signal versus
TRAINING METRICS Disturbance
Time
POLICIES
RESULT/BUDGET Workforce
Purpose BUSINESS Budget
Blog
ROI MODEL
Sociala Outsourcing
Networks
ANALYSIS Objective LISTEN
Discovery line
RELEVANT
AUDIENCE
CONTENT Employees
Strategy line Externall
Participation
Implementations line Ongoing
Internall
Social Development
Management line
Audit line Main Point of Future Junction
station Interest station
50. Business Problem Solution Results
Employee had no voice Thought Farmer Duplication of work
decreased
Executive team had little
insight to ground level Employees no longer
isolated
Communication was broken
Easier to find information
Employees isolated and get job done
Executive team has more
insight
51. Business Problem Solution Results
Improve innovation, Wiki Intranet budget reduced
collaboration, and from 350k euros to 50-10k
knowledge sharing Internal blogs euros
Savings of 800k euros
Information and people Yammer annually by implementing
isolated employee ideas
Oce TV (video) Reduce video costs
annually by 40k euros
Social bookmarking Horizontal communication
Less reliance on IT
Silos broken down
