Timeline - A Family-Based Media Literacy Approach to Improving Youth and Family Nutrition The LONG-TERM GOAL of this project is to prevent childhood obesity by increasing healthy eating behaviors among families with children ages 9-14 years. It addresses the influence of media messages through the development, testing, and dissemination of an Extension intervention that includes media literacy education to teach and motivate parents and children to improve their media use and nutrition behaviors. This is the first intervention to employ existing, sustainable mechanisms of program delivery to help children and parents manage the existing media environment together in ways that do not depend only on reduction of exposure to media. For more information, visit http://murrow.wsu.edu/murrow-center-for-media-and-health-promotion

1. Overall Timeline
A Family-Based Media Literacy Approach to Improving Youth and Family Nutrition
Award No. 2012-68001-19618
• Create family intervention through focus groups and curriculum planning workgroups
• Develop plan and measures for pilot testing
Year 1
• Develop, pilot test, and evaluate the curriculum at 5 sites
• Refine curriculum and evaluation measures
Year 2
• Field test revised curriculum across 5 sites with control group
• Field test youth-only version
Year 3
• Continued field testing
• Conduct delayed posttests for family and youth participants and control groups
Year 4
• Analyze, report, publish data
• Train and disseminate in Western region and conferences
Year 5

2. Timeline for Fiscal Year 1: July, 2012 – June, 2013
Curriculum Development Process
1. Needs Assessment Focus Groups 1. Extension: Complete work on recruitment
• Statewide: Extension Educators – one and confirm arrangements for curriculum
focus group with 10 educators (two from workgroups.
each of the 5 sites) together in central
location plus the Extension team 2.Curriculum Planning Workgroups are
(Broughton, Parker and Deen). conducted by UW
• Per County Site: One parent/caregiver
group and one youth group, recruited by Purpose: Meet with participants from
county staff (n = 10 groups). Extension, parents and youth group (note
family group - which is a target population -
2. Evaluation team transcribes and analyzes is not included) to review possible material
data from n = 10 focus groups (Jill’s budget); for inclusion in program, collect
1. Extension begins recruitment and arranging views, ideas and suggestions about the
Extension team analyzes the educator focus
logistics for the Curriculum Planning issues, lesson templates and related
group data. Evaluation and Extension teams
Workgroups: information.
provide the results of the needs assessment
• One statewide session of extension educators
focus groups to Curriculum team.
and Extension team Evaluation team: finalizes and cognitively
• One family group in each county with pretests both pre-and post- questionnaires
3. Program coordinators hired as soon as the
concurrent youth and parent groups. (includes asking respondents about
funding is available.
feasibility of on-site versus on-line pre/post-
2. UW develops and compiles materials for testing); team also finalizes process
4. Background Research for the Curricula by
curriculum planning group workgroups evaluation measures and forms
UW
2012: May to Nov. 2012-2013 : Dec. to Feb. 2013: Mar. to May

3. Timeline for Fiscal Year 2: July, 2013 – June, 2014
1. Development of curriculum (lesson Pilot Testing
plans) by UW and WSUE.
1. UW/Extension Team conducts training of
2. UW would lead the curriculum trainers for the 5 counties. The trainers will
development phase by first developing a be the 2 county educators and the hired
draft curriculum for WSUE to review program coordinator.
and provide their input/suggestions.
Extension Educator group will meet 2. Complete where necessary recruitment and
during this time period for input via logistics arrangements for pilot testing.
email and phone. UW would then make
any revisions the team determines as 3. Conduct pilot testing of family group
necessary. Three different curriculum only, one group in each of 5 sites.
packages will be developed: parent
package, youth package and family 4. Extension monitors fidelity of
package (youth +parents). implementation efforts.
3. Extension works on recruitment and 5. Extension team conducts Feedback Focus
logistics for recruiting participants in all group with Extension Educators from 5
pilot groups across the 5 counties. county sites: feedback on Media Literacy
lessons; held in a central location.
4. Evaluation team: finalizes and
cognitively pretests both pre-and post- 6. Evaluation team will conduct Feedback
questionnaires (includes asking Focus Groups with youth (2 groups) and
respondents about feasibility of on-site families (2 groups) to debrief on program
versus on-line pre/post-testing); team structure, content, implementation, and
also finalizes process evaluation expected outcomes. County sites for focus
measures and forms groups will be determined based on [ ].
2013: Jun. to Dec. 2014 : Jan. – Jun.

4. Timeline for Fiscal Year 3: July, 2014 – June, 2015
1. Evaluation team will collect and run
statistical analysis on pilot data to
identify impacts (pre to post) and
process evaluation results
2. Evaluation and Extension teams will 1. Extension/UW conduct training session via
provide results to UW distance technology to review and discuss
curriculum revisions based on pilot.
3. Curriculum revisions are made based on
pilot test 2. Conduct TY cycle 1: YOUTH ONLY -- n =
50; Control group = 25 (per county: 15
4. Extension begins recruitment of youth Treatment Youth recruited, 10 minimum
for Treatment group 1 and Control retained; matched to youth control group, 5
groups. minimum youth from each county, each
summer). 1. Conduct TF/C of Cycle 1: FAMILY
ONLY – n = 50; Control group = 50
Assumption: Given that 4-H recruits for Oct.
3. Evaluation team will pre-test cyc1TY and (per county: 15 families recruited, 10
to Sept. and that 4-H is available all year, we
controls minimum retained; matched to control
do not expect differences in availability of
family group).
youth, families, or program over the year.
Secondly, we assume that 4-H will recruit 4. Extension monitors fidelity of
implementation 2. Evaluation team will pre-test cyc1TF
youth not significantly different in one
and controls
summer compared to the next summer for
variables of interest, given that 4-H is long 5. Extension recruits family groups for
Treatment 2 and Control groups 3. Extension monitors fidelity.
standing in these counties.
2014: Jul. to Dec. 2015 : Jan. to Mar. 2015: Apr. to Jun.
Notes:
5 County Sites: each site runs two cycles of treatment groups
Each county staff will include one 4-H Educator and one Food $ense Educator and a program coordinator hired with AFRI funds.
TY = Youth
TF = Family
C = Control (youth or family with members tracked for involvement in youth/family programming)

5. Timeline for Fiscal Year 4: July, 2015 – June, 2016
1. Evaluation team
conducts analysis of
data
2. Begin to design
messaging for
dissemination stage.
3. Submit proposals to
present at conferences.
Post-testing for cycle 2:
1. Conduct TY/C of Cycle October-2015: 6 mos. post
2: YOUTH ONLY – N for cyc2TF/C (Family) and
1. Evaluation team will 1. Conduct TF/C of Cycle = 50, Control group = Controls
provide results to 2: FAMILY ONLY – n = 25 (per county, as
Extension and UW 50, Control group = 50 above) February-2016: 6 mos. post
(see above) 2. Evaluation team for cyc2TY/C (Youth) and
2. Evaluation team will conducts one year post- Controls
conduct 6-month post- 2. Extension monitors test of cyc1TY/C
test for cyc1TY/C by fidelity. (phone survey)* April-2016: 1 yr post for
telephone survey* cyc2TF/C (Family)
3. Evaluation team conducts *Opportunity to conduct
3. Extension conducts 6 month post test of youth/family focus groups How far into 2016 can we
recruitment for Cycle 2 cyc1TF/C (phone survey) with past participants extend post-testing?
2015: Jul. to Sep. 2015 : Oct. to Dec. 2016: Jan. to Mar. 2016: Apr. to Jun.

6. Timeline for Fiscal Year 5: July, 2016 – June, 2017
1. Evaluation team analyzes Cycle 2 Data
2. Extension takes lead in planning & implementing dissemination efforts
3. Extension conducts Train the Trainer for new community partners and regional
extension educators.
4. Counties partner with other organizations/agencies to sustain programming and/or
implement one additional program.
5. Research and continues analyses and Project Team works on disseminating results
through publications, Conferences, etc.
Fiscal Year 5