DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES for people, not algorithms.
TWO WAYS TO NOTENGAGE PEOPLE ONA BUDGET, DIGITALLY.
Pr o T ips! ONE SPEND LOADS OF MONEY* *preferably on proprietary software and CMS
Pr o T ips! TWO PUT ALL THE EFFORT INTO YOUR WEBSITE (hint: it’s about what people are already doing)
THINK ABOUT WHAT YOU ARE USINGand how it affects the peoplewho are interacting with it.
“We weren’t achieving anything thatway, so we nipped it in the bud andslowed everything down. It’s one of thereasons we introduced the tweezers.Not because they’re more delicate than thehuman touch – they aren’t – but it slowsyou down and keeps you calm.”- Chef Andoni Aduriz, Mugaritz.
Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/
TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE PEOPLE ON ABUDGET, DIGITALLY.
Quest ions! ONE WHAT IS THE TOOL FOR? Ideally, it would be useful.
Quest ions! TWO WHAT IS ENGAGING? You’ve got lots of stuff, pick out the interesting bits.
QR CODES ARENOT THE ANSWERand augmented reality doesn’t mean greater.
SOME EXAMPLESOF PROJECTS THAT MUDLARK HAVE DONE BASED ONMUCKING ABOUT ON THE INTERNET ANDTRYING THINGS OUT.
LIGHT TOUCH EXPERIENCESusing freely available services.