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Museums Computer Group/Digital Learning Network
     Engaging digital audiences in museums
      1 July 2012, University of Manchester

 What next steps can we take to improve our museums' ability to make
         the most of technology for the benefit of our users?


                      MOSI Case Study

               Learning points from recent projects:
               • Hardware obsolescence
               • Hardware resilience
               • Bespoke software limitations
               • Visitor behaviour!
Hardware obsolescence
              Connecting Manchester Gallery
              – opened in Nov 2007

              Mi-guide is a hand-held multimedia
              Guide.

              During early development of mi-Guide,
              hardware options considered were:
              • smart phones – inadequate
                functionality, network charges
              • tablet PCs – too big, too expensive
                (because low take-up then)
              • PDAs – unfamiliar to many but
                chosen because tried and tested
                (e.g. Tate Modern) and wifi-compatible

              In April 2007 Dell announced that it was
              ceasing manufacture of PDAs.
Hardware obsolescence and standards
              Revolution Manchester Gallery screens galore!

              •   Media wall – 50 x 46-inch bezelless LCD screens
              •   Registration posts – 15 screens
              •   Bar-code activated exhibits – 11 screens (+ 4 iPads)
              •   Stand-alone screens – 11

              Manufacturers’ ranges of screen sizes can change at
              short notice.




              Problem with screens for Zeta generator game – table
              designed for one manufacturer’s screens but changed
              to another manufacturer’s screens during procurement
              – for cost saving. Screens were nominally the same
              size but not so in reality.
Hardware/software resilience
                   Revolution Manchester Gallery

                   Gallery designers (Kin Design) were
                   very keen to use iPads for the bar-
                   code activated exhibit in front of the
                   replica Baby computer – world’s first
                   stored-program computer interpreted
                   via latest 'must-have' computer.

                   But iPads aren't designed for 'kiosk'
                   use.

                   Problems experienced:
                   • Pinhole access to start button -
                     visitors find ways to reboot and get
                     into other software.
                   • Apple's frequent iPad OS updates
                     have an undesirable impact on the
                     maintenance load.
Bespoke software limitations

                             Revolution Manchester Gallery media wall

                             The 16:9 aspect ratio was a strong element of
                             the gallery design so the wall is made up of:
                             • a main wall of a 3 x 3 central section,
                               flanked by two 4 x 4 sections (41 screens)
  Full 50-screen rendering   • a fractured side wall (leading to the digital
                               sculpture) with 9 screens interspersed by
                               light boxes and blanks

                             The screen arrangment means that the
                             operating software had to be bespoke –
                             because the rendering server is performing a
  Full 50-screen rendering
                             non-standard function.

                             This limits the media that can be shown.




   Alternative format
Visitor behaviour
Revolution Manchester Gallery registration
When visitors register a bar-code card, their photo is taken and
shown on the digital sculpture – ascending from bottom to top.
When they activate games with their card, they collect 'assets' – e.g.
scores. They can access these assets by going to the MOSI
website and entering their card number and user name to open a
personal page.
The registration screens and the cards prompt visitors to keep their
cards and remember their user names, but we get regular requests
to retrieve user names – a time-consuming task!


                                             Post-visit

                                             The Your Revolution
                                             Manchester page is
                                             where visitors log in.

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How can we re-align museum practices to make more of changing technologies? MOSI

  • 1. Museums Computer Group/Digital Learning Network Engaging digital audiences in museums 1 July 2012, University of Manchester What next steps can we take to improve our museums' ability to make the most of technology for the benefit of our users? MOSI Case Study Learning points from recent projects: • Hardware obsolescence • Hardware resilience • Bespoke software limitations • Visitor behaviour!
  • 2. Hardware obsolescence Connecting Manchester Gallery – opened in Nov 2007 Mi-guide is a hand-held multimedia Guide. During early development of mi-Guide, hardware options considered were: • smart phones – inadequate functionality, network charges • tablet PCs – too big, too expensive (because low take-up then) • PDAs – unfamiliar to many but chosen because tried and tested (e.g. Tate Modern) and wifi-compatible In April 2007 Dell announced that it was ceasing manufacture of PDAs.
  • 3. Hardware obsolescence and standards Revolution Manchester Gallery screens galore! • Media wall – 50 x 46-inch bezelless LCD screens • Registration posts – 15 screens • Bar-code activated exhibits – 11 screens (+ 4 iPads) • Stand-alone screens – 11 Manufacturers’ ranges of screen sizes can change at short notice. Problem with screens for Zeta generator game – table designed for one manufacturer’s screens but changed to another manufacturer’s screens during procurement – for cost saving. Screens were nominally the same size but not so in reality.
  • 4. Hardware/software resilience Revolution Manchester Gallery Gallery designers (Kin Design) were very keen to use iPads for the bar- code activated exhibit in front of the replica Baby computer – world’s first stored-program computer interpreted via latest 'must-have' computer. But iPads aren't designed for 'kiosk' use. Problems experienced: • Pinhole access to start button - visitors find ways to reboot and get into other software. • Apple's frequent iPad OS updates have an undesirable impact on the maintenance load.
  • 5. Bespoke software limitations Revolution Manchester Gallery media wall The 16:9 aspect ratio was a strong element of the gallery design so the wall is made up of: • a main wall of a 3 x 3 central section, flanked by two 4 x 4 sections (41 screens) Full 50-screen rendering • a fractured side wall (leading to the digital sculpture) with 9 screens interspersed by light boxes and blanks The screen arrangment means that the operating software had to be bespoke – because the rendering server is performing a Full 50-screen rendering non-standard function. This limits the media that can be shown. Alternative format
  • 6. Visitor behaviour Revolution Manchester Gallery registration When visitors register a bar-code card, their photo is taken and shown on the digital sculpture – ascending from bottom to top. When they activate games with their card, they collect 'assets' – e.g. scores. They can access these assets by going to the MOSI website and entering their card number and user name to open a personal page. The registration screens and the cards prompt visitors to keep their cards and remember their user names, but we get regular requests to retrieve user names – a time-consuming task! Post-visit The Your Revolution Manchester page is where visitors log in.