The document discusses how museums are increasingly using mobile technologies to enhance the visitor experience. It suggests moving away from "stop-based treasure hunts" towards experiences that are active, participatory, experiential, and collaborative, while accommodating different learning styles. Examples mentioned include apps that allow visitors to record voices or draw as part of interactive exhibits. The document emphasizes testing and evaluating mobile experiences using methods like user journey mapping to understand visitor engagement. Overall it promotes designing mobile experiences that create a more interactive and social environment in physical museum spaces.

1. Learning from
mobile experiences
Museums Get Mobile!
16 May 2014
in museums
Images by benedictjohnson.com
Shelley Mannion
British Museum

4. Increasingly,
visitors access the
British Museum
website through
mobile devices.

5. Get away from stop-based
treasure hunts
Active and participatory
Experiential
Collaborative
Accommodate different
learning styles

20. Gift
for Athena

22. Content
Collaboration
Interaction styles
Testing and evaluation

23. Content

24. Fragmentation is vital to the
production of the museum
both as a space of posited
meaning and as a space of
abstraction. ..meaning derives
not from the original context
of the fragments but from
their juxtaposition in a new
context.
From Destination Culture,
Barbara Kirshenblatt-Gimblett

27. Opportunity?

28. Gift for Athena
https://vimeo.com/95471372

29. The Museum Game – National Museum Australia
http://www.nma.gov.au/engage-learn/game

30. Collaboration

31. Screen size

32. Friendship groups

33. Role of analogue

36. Social interaction

37. Heist by Ideum
http://vimeopro.com/ideum/openexhibits/video/30206823

38. Interaction styles

41. Gifts for Athena – Challenge 1
https://vimeo.com/95501915

44. Very creative and you can remember
it more if you do something yourself.
Student 65

45. Image Al Jazeera English on Flickr

46. It felt like I was actually
throwing those sins away. 41
I found qualities of myself
which I would like to lose. 84
Made me feel pure and took
my anger away. 53

47. Frohberg, et al 2009
Adapted by Doll 2012: 31
Only 11 of 102
mobile learning
apps used this
approach
Voice recording,
drawing

48. Testing and evaluation

49. User journey map create by Gamar

50. Drawings from post-session questionnaire

52. Image by Patrick Lauke on Flickr
Exhibition banners
Map plinths
Visitor guide
Top 10 map
Souvenir book
Visitor services staff
Multimedia guide
Digital signage screens
Visitors’ own devices
Information ecosystem