Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Engagement


Published on

Keynote presentation from Matthew Cock, Head of Web, British Museum

*PLEASE NOTE Speaker's notes to accompany the presentation available as a PDF document adjacent to these slides. Available from the 'Documents' tab*

Published in: Education, Business, Technology
  • ⇒⇒⇒ ⇐⇐⇐ has really great writers to help you get the grades you need, they are fast and do great research. Support will always contact you if there is any confusion with the requirements of your paper so they can make sure you are getting exactly what you need.
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ ♥♥♥
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ ♥♥♥
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Mobile Engagement

  1. MOBILEENGAGEMENT@matthewcock | @britishmuseum
  2. “in the Cameronian belief that thisunapologetic multi-distractedness is a token ofcool, presentee-ist, super-modernity ratherthan, as some educationalists argue, a sign offlawed concentration anddisengagement, incivility and disrespect.”Catherine Bennett, The Observer 13.05.2012
  3. Attract Engage Impact
  4. Motivation• Social• Intellectual• Emotional• Spiritual
  5. Social• Visitors see the Museum as an enjoyable place to spend time with friends and family
  6. Statements: Social• I am drawn to interesting buildings• Its one of the major attractions in London• It is an enjoyable way to pass the time• It is a nice place to spend time with friends and family
  7. Intellectual• Visitors are keen to encourage their children’s or their own interest and knowledge. They may have a professional, academic or personal interest in the subject
  8. Statements: Intellectual• To encourage children’s interest in history• To improve my own knowledge• I have a personal interest in the subject• I have an academic/professional interest in the subject
  9. Emotional• Visitors want to experience what the past was like, or they may have a personal connection to the subject matter.
  10. Statements: Emotional• To experience what the past was like• For a strong sense of personal connection or identity• To have an emotionally moving experience• To see beautiful things in an attractive setting
  11. Spiritual• Visitors are looking for creative stimulation, quiet contemplation and see museums as an opportunity to escape and recharge their batteries
  12. Statements: Spiritual• To stimulate my own creativity• For peaceful, quiet contemplation
  13. Main motivation/expectation
  14. Maslow’s Self- actualishierarchy ationof needs Esteem Live/Belonging Safety Physiological
  15. Mobile phones shifting from funto fundamentalRyan Kim
  17. TheExperience Economy
  18. • Availability • Accessing a reliable supply Agrarian • Cost ] • Obtaining an affordable price Industrial • Quality • Getting excellent performance Service • Authenticity • Conforming to self-image Experience • Meaning / Interaction • Transforming your life, way of thinkingTransformation