Keynote speech from Nick Winterbotham, Group for Education in Museums (GEM) Chair and Director, Winterbotham Associates at Thinktank *PLEASE NOTE Speaker's notes to accompany the presentation available as a MSWord document adjacent to these slides. Available from the 'Documents' tab*

1. None of us is as smart
as all of us
Dr Nick Winterbotham
MGC/DLNET Conference
Manchester
11 July 2012

2. The Nail Puzzle
challenge..
.. And how we learn

3. The Nail Puzzle challenge..
• Observation
• Challenge
• Learning impact
• Teamwork
• Skills
• Purpose

4. Our motto should be..
“If you think education is
expensive, try ignorance”
Derek Bok

5. Time for some audience research
Hands up all those that can
remember your first English
lesson?
..And now your first visit to a
museum?
..And now your first visit to a
Planetarium?

6. OTSUs

7. We hold these things to be self-evident
1. Our heritage is not about things it is about people
2. Everyone has a right to know about and be at ease
with heritage
3. Heritage embraces the past and present of all
cultures
4. Heritage is essential as the cradle of everyone’s
tomorrow
5. Heritage encompasses all literature, science,
technology, environments and arts

8. We hold these things to be self-evident
6. The multiple narratives of heritage deserve respect
7. Learning is an entitled journey; not a destination
8. Heritage learning is an entitlement for everyone
regardless of age, ability, creed, gender, ethnicity or
orientation
9. The development of heritage learning skills and
techniques must be a perpetual excellence.
10. Learning is not simply a justification for cultural
spending, it is THE justification for cultural spending.

9. Richard Feynman
"If you think you understand
quantum mechanics, you don't
understand quantum mechanics".

10. Big Ideas…
.. And Robert Jones
• BBC = Authoritative
• IKEA = Democratising design
• Apple = Utility
• = the Voice for Heritage Learning

11. So, the
challenge..
Audiences
Affective learning
Intellectual generosity
Big Ideas

12. And in case you missed it…

13. The voice for heritage learning
Thank you
www.nickwinterbotham.com