Presentation given at UKMW12, the Museums Computer Group's Museums on the Web
'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
10. Takeaways: Social Interpretation
• Content, Content, Content
• Post moderation works
• Deeper engagements happen online
• QR Codes ain’t all that
11. Takeaways: R&D
• Communication and advocacy
• Be prepared to compromise
• Resourcing
• Raising Awareness
• Build in evaluation
• Incremental institutional change, baby steps
• It’s not about the technology it’s about the
experience
• Is R&D right for your museum? – robust,
stakeholders
12. Jane Audas Claire Ross
www.janeaudas.com claire.ross@ucl.ac.uk
@Shelfappeal @clairey_ross