Presentation given at UKMW12, the Museums Computer Group's Museums on the Web 'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012

1. Positives and Negatives of Digital R&D

2. R&D and the Holy Grail

3. Then

4. Reality

5. Too hard and too fast ?

6. Moderation

7. Co-production

8. Advocacy inside and out

9. Funding

10. Takeaways: Social Interpretation
• Content, Content, Content
• Post moderation works
• Deeper engagements happen online
• QR Codes ain’t all that

11. Takeaways: R&D
• Communication and advocacy
• Be prepared to compromise
• Resourcing
• Raising Awareness
• Build in evaluation
• Incremental institutional change, baby steps
• It’s not about the technology it’s about the
experience
• Is R&D right for your museum? – robust,
stakeholders

12. Jane Audas Claire Ross
www.janeaudas.com claire.ross@ucl.ac.uk
@Shelfappeal @clairey_ross