More Related Content Similar to Ivan Teage - Thinking mobile at the NHM (20) More from Museums Computer Group (20) Ivan Teage - Thinking mobile at the NHM1. Mobile thinking at the Natural History Museum
Ivan Teage, Digital Development Manager
@ivanteage @NHM_London
3. No. It’s about the basic needs of the visitor
Mobile devices are everywhere and here to stay
6. Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis
7. Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis
8. Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis
15. Major challenges
• Prioritisation of opportunities
• Enabling innovation culture
• Non-digital priorities
16. Lessons from the field
Interim measures are better than nothing
Understand how you select opportunities
Knowledge management is vital
Manage the big picture benefits
Evolve towards new ways of working