James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music In-App Economy
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The document discusses various methods for monetizing music on mobile devices. It notes that ringtones were once popular but alternatives like apps have replaced them. Apps have a convenient payment model through app stores that take a 70/30 revenue share. Emerging payment methods beyond credit cards and apps are also discussed, like near field communication and direct carrier billing. The document concludes that opportunities exist for digital content owners through new payment platforms and disintermediating credit cards.
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James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music In-App Economy
- 1. MONETISING MUSIC ON MOBILE @jwrosewell / @51degreesmobi
- 2. About 51Degrees 1,500,000 Web sites 650,000 deployments 99.9% detection accuracy 2.5bn Unique visits tracked monthly 150,047 device combinations 5,291,472 detections per second @jwrosewell / @51degreesmobi
- 3. 10% Average Growth per Month 2.5bn unique global web visits tracked in January 2014 @jwrosewell / @51degreesmobi
- 4. Note: I’ll ignore the advertising business model @jwrosewell / @51degreesmobi
- 5. Whatever happened to ringtones? The Crazy Frog @jwrosewell / @51degreesmobi
- 6. Caller tunes? Still popular in India @jwrosewell / @51degreesmobi
- 7. 1. Mobiles primary use shifted from voice @jwrosewell / @51degreesmobi
- 8. 2. Easier alternatives available @jwrosewell / @51degreesmobi
- 9. Apps vs Web Sites @jwrosewell / @51degreesmobi
- 10. Apps have an extremely convenient payment model @jwrosewell / @51degreesmobi
- 11. 70/30 Revenue Share @jwrosewell / @51degreesmobi
- 12. Little competition… at the moment @jwrosewell / @51degreesmobi
- 13. Beyond the App @jwrosewell / @51degreesmobi
- 14. Credit Cards @jwrosewell / @51degreesmobi
- 15. Near Field Communication @jwrosewell / @51degreesmobi
- 17. …and many more @jwrosewell / @51degreesmobi
- 18. GSMA OneAPI @jwrosewell / @51degreesmobi
- 20. PingIT from Barclays @jwrosewell / @51degreesmobi
- 21. Zapp from Vocalink @jwrosewell / @51degreesmobi
- 24. 1. Direct to (Network Operator) bill 2. Direct to/from bank account @jwrosewell / @51degreesmobi
- 25. Disintermediation removing the card @jwrosewell / @51degreesmobi
- 26. Opportunities for Digital Content • Everyone can be a merchant (or record label) • Increased relevance of social media and web • Big app stores loss relevance • Margins can improve for content owners • Opportunities today… – Weve, Zapp, GSMA and others all looking for partners which means marketing support for you! – Niche web sites / app stores @jwrosewell / @51degreesmobi