The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers … but they also want proof of ROI. This presentation by Nielsen Music's Tatiana Simonian covered how brands, agencies and artists are leveraging big data to plan, measure and maximize music campaigns. The presentation included case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.