Klub was founded with the vision of revolutionizing growth capital for Asia’s most loved brands. We’re a team of fintech, investment banking, venture capital, and technology veterans who bring a founder-first mindset. This presentation shows a lean canvas of Klub and a few suggestions.

1. LEAN CANVAS

2. Klub and its Founders
▪ Klub was founded by Anurakt Jain and Ishita Verma in August 2019. Jain, who
graduated from IIT Delhi and Wharton, was an intrapreneur at InMobi.
▪ Verma, who has a background in economics from Lady Shri Ram and an MBA from IIM
Bangalore, was previously with Snyder UAE and has worked as an investment banker
with Unitus Capital, and in institutional equities at Kotak.
▪ Klub provides loans to brands like direct-to-consumer ones in fashion, lifestyle, and
FMCG, and consumer internet brands. While building its platform for the India market
initially, the company is also aiming for a pan-Asia presence.
▪ The startup is in stealth mode currently and is doing limited pilots with selected
brands, including some international ones entering India.
2
Anurakt Jain
Co-founder & CEO - Klub
Ishita Verma
Co-founder - Klub

3. “ PROBLEM
Hard to get/find investors for funding in
business.
SOLUTION
KLUB’s investment platform utilises financial
innovation, community engagement and deep
data driven analytics to provide growth capital
to entrepreneurs of loved brand across sectors.
3

4. LEANCANVAS

5. Problem
- Hard to get/find investorsfor
funding in business
Solution
- KLUB’s investment platform utilises financial
innovation, community engagement and deep data
driven analytics.
- It provides a platform for revenue-based financing to
bridge this gap, with parameters that solve for
founders' goals as well as attractive investor returns.
Unique Value Proposition
Flexible, skin-in-the-game of
financing with :
- Transparent pricing
- Better repayment
structures
- No equity dilution
- Seamless process
- Community and revenue
opportunities
Unfair Advantage
- One of the early
adopters in Indian
market in the field of
revenue based funding
Customer Segments
- Fashion, beauty &
personal care, lifestyle
& accessories
- FMCG, health &
wellness, food &
beverage, cloud
kitchens.
- Direct to consumer &
subscription
businesses,consumer
apps & games.
Existing Alternatives
- Venture Capital & Private Equity
- NBFC & Bank Debt
- Venture Debt
Key Metrics High-Level Concept
- Provides you with quick and
reliable investors who are
willing to invest in companies
Channels
- Company website
- Company Social media
websites
- Company office and
company portal
Early Adopters
- Uplift1
- Uncapped
- Alternative Capital
- Bigfoot Capital
- Decathlon Capital
- Earnest Capital
Awareness
- No of visits on
websites and
enquiries done
- media coverage
Purchase
- Change in the
no. of upcoming
brands
- Increase in no. of
investors (Klub-
patrons)
Post purchase
- reviews or
feedbacks
- referrals
Cost Structure Revenue Structure
- Share in revenue through business operations
- Commission in funding
- Registration cost
Start-up cost
- company registration cost
- website set-up and software licensing cost
- office security deposit
- office workstation, furniture cost
Fixed cost
- monthly office
rent
- salary to staff
- utility cost
Variable Cost
- client servicing
cost
- maintenance
cost
- advertising cost

6. 6
• existing brand bringing new brand will be getting additional
benefits.
Data as service
• existing customers bring in new customers.
Refer to earn
• pricing and customising services according to different segments
Dynamic pricing and customisation
• strategy means that one company makes products or services
that are then sold under another company’s brand. ( New firms can
sell their ideas and sell their services under the name of
Investors).
White label

7. 7
Thanks!
Any questions?