The document outlines 5 levels of a skin cream product - from a basic sunscreen cream with SPF30 protection to a potential ayurvedic product that protects from sun, moisturizes skin, and can cure acne. It identifies the target customers as sportsmen, middle income groups, and the general public and notes their needs as caring for skin, looking refreshing, having a sweat-free look, and energized skin. The potential product is positioned as an ayurvedic sunscreen cream that is skin friendly, can cure acne, and can be used in winters, coming in attractive packaging.