Lateral thinking is a book written by edward de bono, this is one of the best book about thinking outside, creativity,innovation, and the term PO. I am giving you review of this book.

1. Lateral Thinking
by Edward de Bono
“ Thinking that is Outside the Box! ”
PRESENTED BY
MUSTAHID ALI
MBA-3
1334

2. Can You Solve this Puzzle?

4. Dr. Edward de Bono
M.D., Ph.D., (philosophy,
medicine & psychology),
Rhodes scholar
World-renowned consultant
to business, governments,
schools and industry
Author of 70 books
in 47 languages
Originator of Lateral Thinking,
Six Thinking Hats, and
Direct Attention Thinking
Tools

5. What is Lateral Thinking?
• Search for alternatives.
• Looks to get away from patterns
• Ignores logical direction and “…moves
sideways by re-forming the patterns”
• Is “an attitude of mind.”
• Is low-probability thinking

6. SO,
LATERAL THINKING IS:
VISION
INSIGHT THINKING
CREATIVITY
INNOVATION
IMAGINATION

7. Principle of
 Relaxation of rigid control of vertical
thinking.
 Use of chance
 Search for different ways of looking at
things

8. Difference between lateral and vertical thinking
VERTICAL THINKING
LATERAL THINKING
selective
generative
moves only if there is a direction in
which to move
moves in order to generate a direction
analytical
provocative
sequential
makes jumps
one has to be correct at every step
one does not have to be
one uses the negative in order to block
off certain pathways
there is no negative
one concentrates and excludes what is
irrelevant
one welcomes chance intrusions
(categories) classifications and labels
are fixed
they are not fixed
follows the most likely paths
explores the least likely
a finite process
probablistic one

9. DIFFERENCE BETWEEN LATERAL AND VERTICAL THINKING
vertical
lateral
alternatives
alternatives

10. VERTICAL THINKING IS SELECTIVE
&
LATERAL THINKING IS GENERATIVE

11. USE OF LATERAL THINKING

CREATING NEW IDEAS

PROBLEM SOLVING

PROCESSING

PERIODIC REASSESSMENT

DEVELOPING FREASH THINKING

12. Basic nature of lateral thinking

13. TECHNIQUES USED
TRIMMING
SPLITTING
COMBINING

14. BASIC METHODS OF LATERAL
THINKING

BRIANSTORMING

CROSS STIPULATION

DEBATE

DISCUSSION

CONVERSATION

SHARING THE IDEAS

PRACTISE

EVALUATION

15. Edward de Bono’s
Creative Thinking Process
Results: New
Ideas
GET STARTED
Capture & Work
with Output
Select & Define
Focus
Generate
Ideas

16. THE WORD PO
NO vs PO
• Logic could be said to be the management of NO.
• PO is language tool defining the rearrangement
process which is the basis of lateral thinking.
The function of PO:
• Creating new patterns
• Challenging old patterns
• Stated differently
• Provocative and permissive
• Liberating
PO IS BASICALY A ALTERNATIVE FINDING ,A NEW WAY

17. Summary
Lateral thinking:
“…is not a magic formula”
Is an attitude
Is a habit of mind
Aims for simplicity and effectiveness
Seeks escape from dominant order
Seeks simpler order and not disorder

18. Questions?