The document summarizes a marketing plan for a new herbal face wash and cream called HerboFaC. It targets working and non-working women ages 15-30 in urban areas. The product will be sold at a low price point compared to competitors through online retailers like Amazon and Flipkart as well as physical retailers in shopping malls. A multi-channel promotion strategy including advertising, personal selling, sales promotions, direct marketing, and public relations will be used.

1. Go Naturally

2. Herbal Face Wash + Cream
=
HerboFaC

3. Intend to applied to
human body
Altering the
Appearance without
affecting the body
Functions
Promoting,
Attractiveness
For Cleansing
Beautifying

4. Segmentation

5. Geography:
Urban
Citizen
Behavior:
Age:
Price &
Quality
Sensitive
15-30
Segmentation

7. Targeting
Working
Women's
Teenagers
Non-Working
Women's

8. High Price
Lotus
Shenaz
L’oreal
Low Availability
High Availability
HerboFaC
Khadi
Low Price

9. Place
Online
retailers
like
Amazon, Fl
ipkart, Jab
ong
Organic
Fares
Physical
Retailers like
shopping
malls.

10. Price
30 ml : Rs 75
50 ml : Rs 125
100 ml : Rs 200

11. Promotion
• Advertising, Personal selling, sales
promotion, direct marketing, PR
• Above the line & below the line
• Extra discount on 5th June.

12. Presented By:
Hitesh Jain
Mustahid Ali
Piyush Chimurkar
Rohit Mahind
Ravi Garg
Varun Nigam