The effects of social networks as a public relations tool in political communciation
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The effects of social networks as a public relations tool in political communciation
- 1. THE EFFECTS OF SOCIAL NETWORKS AS A PUBLIC RELATIONS TOOL IN POLITICAL COMMUNICATION
- 3. I t has always been about moving people from A to B and/or keeping them there! A B C
- 14. 27 articles were voted in the referandum. Government presented all the articles in a single package. The voters would say YES or NO to all the amendments. This was the main problem stated by the opposition parties.
- 32. Findings from step 3: FREQUENCY
- 40. Relationship between gender and the extent of being influenced by social media in political decisions Relationship between age and the extent of being influenced by social media in political decisions While making political decisions, to what extent do social media impact your decisions? Mann-Whitney U 14.972,500 Wilcoxon W 26.297,500 Z -2,122 Asymp. Sig. (2-tailed) 0,034 While making political decisions, to what extent do social media impact your ? Chi-Square 4,556 df 3 Asymp. Sig. 0,207
- 42. Relationship between gender and the extent of being influenced by social media during September 12 Referendum campaigns Relationship between gender and the extent of being influenced by social media during September 12 Referendum campaigns While making political decisions about September 12 Referendum, to what extent do social media impact your decisions? Mann-Whitney U 16.001,000 Wilcoxon W 27.326,000 Z -1,100 Asymp. Sig. (2-tailed) 0,271 Age N Mean Rank While making political decisions about September 12 Referendum, to what extent do social media impact your decisions? 18-24 40 204,50 25-34 224 199,72 35-44 72 161,06 >=45 42 169,48 Total 378 Test Statistics(a,b) How much were you affected from social media while making your decision related with the 12 September referendum? Chi-Square 9,749 df 3 Asymp. Sig. 0,021
- 43. There is a strong correlation between the duration of daily use of social media and the extent of being affected from social media Correlations To what extent do social media impact your decisions on your daily life ? Spearman's rho Duration of daily social media using (hour) Correlation Coefficient ,317(**) Sig. (2-tailed) 0,000 N 378 **. Correlation is significant at the 0.01 level (2-tailed).
- 46. Results
Editor's Notes
- Katılımcıların %60’ı kadın % 40 ı erkek 18-24 yaş arası %10,6 25-34 yaş arası 59,3 35-44 yas arası 19,0 45 ve ustü %11,1
- Relationship between gender and the extent of being influenced by social media in political decisions Fark anlamlı, kadınlar siyasi karar alırken sosyal medyadan erkeklere göre daha fazla etkilendiklerini ifade etmişlerdir. p:0,034 Relationship between age and the extent of being influenced by social media in political decisions NO RELATIONSHIP p: 0,207
- 12 eylül referandumunda karar alırken kadınlar ve erkekler sosyal medyadan aynı derecede etkilendiklerini ifade etmişlerdir. p:0,271 12 eylül referandumunda kişilerin sosyal medyadan etkilenme dereceleri yaş grupları arasında f arklılık göstermektedir . p:0,21 gençler sosyla medyaydan daha fazla etkilenmişlerdir
- Korelasyon katsayısı r= +317 p:0,01 Soru 5 ve Soru 6 arasında pozitif yönde güçlü bir ilişki (korelasyon)vardır. Korelasyon katsayısı r= +317 p:0,01
- Televizyon birinci sırada olmasına ragmen gazeteler eski po