To raise KShs 2 billion to feed the Hungry in the Region
Communicate Oxfam’s mission
Eradicate Poverty and suffering for the long term
Increase awareness about the suffering in the Region
Build Resilience to future Disasters
Initiate a long term solution to the Disaster
Attract investors to the Region- Employmen
1. Project : ‘Feeding East
Africa and the Horn of Africa;
today and tomorrow’
Presenters: Mwangi
Mwanthi
Muthuri
2. SWOT
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Innovation Marginalization •Unite the Recurrent
God-Fearing Poor Region Drought and
citizens-givers Infrastructure •South Sudan Famine
Oxfam Lack of Good Integration
Insecurity-
Experience will from the •Expand Oxfam’s
Relatively States Al-shabaab
Operations
Stable Economies
3. *OBJECTIVES
To raise KShs 2 billion to feed the Hungry in
the Region
Communicate Oxfam’s mission
Eradicate Poverty and suffering for the long
term
Increase awareness about the suffering in the
Region
Build Resilience to future Disasters
Initiate a long term solution to the Disaster
Attract investors to the Region- Employment
4. * Target Audience
($ource$ of Fund$)
Governments and Citizens
(East and Horn of Africa)
Citizens in the Diaspora
Friends of East and the Horn of Africa
The international community
Investors (corporate citizens)
Humanitarian Organizations
5. Region’s citizens
Intensive advertising i.e. Print, radio and internet
The Annual East Africa Marathon
The Annual Wajir Rally
The Basket of Hope during Events
Oxfam Shops/collection points- sell artifacts and
artwork
Football Match- Footballers Vs Celebrities
SMS- partner with service Providers
Concerts-local artists
6. Friends of EA
Investors
Ask for Donations
Sponsorships for Events
Promise Advert space
Tourists and Foreigners
Advertisements international TV channels
Partner KQ to Advertise on Msafiri
Internet- the nations’ Websites
7. Diaspora
Citizens of the region who live, study or work Abroad
Crowd Sourcing on twitter
Face book page to pass the message
Music concerts and drama – proceeds to the fund
(K’naan, Bamboo, Akon)
‘Nyama choma’ parties
International radio stations Adverts
8. Other organizations and Stakeholders
They include;
Region’s Governments and States
Corporate citizens of the Region
The UN
The AU
Red Cross (ICRC)
Amnesty International(AI)
Other Organizations in the Region
*
9.
10. Budget Recommendations
SOURCES OF FUNDS: EXPENSES:
Oxfam fund KShs 1.0 b Media awareness
Donations (Citizens, (Productions) 10%
Diaspora, friends of the Buying foodstuffs and
region)-KShs 0.5 b Distribution 50%
Football match officials,
Corporate sponsorships- stadium expense, Rally,
KShs 1.0 b Marathon, shows 5%
Website creation
Selling of Merchandise-T- management of social
shirts, car stickers-KShs 0.5 b networks 5%
Oxfam Shops 15%
Rally, Marathon, concerts Setting up Projects 10%
and Football Match- KShs 1.5 b Miscellaneous 5%
TOTAL=KShs. 4.5 b TOTAL=KShs. 4.5 b
11. *
Objective Indicator
To raise KShs 2 billion to * The actual value raised
feed the Hungry in the
Region
Communicate Oxfam’s * Response to the project and
mission
campaign e.g. web traffic .
* Eradicate Poverty and Google analytics
suffering for the long
term
Increase awareness about * Quick response both locally
the suffering in the Region
and internationally
Build Resilience to future
Disasters
Initiate a long term * Future impact of disasters on
solution to the Disaster the region
Attract investors to the
Region- Employment * Level of FDI and
unemployment rates