1. 8 NOVEMBER 2012
THEMA : VOEDSEL
TEAM : 4
TWITTER MEE MET #FLE2012

2. De Boer als Buurman

3. 2013
Groen is Poen
2014 2015 2016 2017 2013 2014 2015 2016 2017
100% 0
NL coffee revenues
Expenditures (EUR mio)
80% -0.2
60% -0.4
40% -0.6
20% -0.8
0% -1
Layer-app Offline marketing
Regular coffee Sustainable coffee Online marketing Support staff
2013 2014 2015 2016 2017
2013 2014 2015 2016 2017 > 2017F
5.0
30
P&L (EUR mio)
Cum. Discounted
profit (EUR mio)
3.0
20
1.0 2.1 2.1 2.5 25.2
0.8 1.2 10
(0.9) (0.9) (0.6) (0.4) (0.3) 0.3 1.4 2.7 4.2
(1.0) 0
Additional revenues Expenditures