Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.

1. Author: Joshua Steimle
Online Marketing 101
for Self Storage
Last Revised Date: March, 2014

2. Intro
Online Marketing 101
for Self Storage

3. The Big Picture
Online Marketing 101
for Self Storage

4. 4.3 Billion
Online Marketing 101
for Self Storage
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013

5. 4.9 Billion
Online Marketing 101
for Self Storage
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030

6. 525 Million
Online Marketing 101
for Self Storage
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013

7. 3.1 Billion
Online Marketing 101
for Self Storage
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030

8. 9.4%
Online Marketing 101
for Self Storage
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005

9. 31.9%
Online Marketing 101
for Self Storage
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013

10. 344 Million
Online Marketing 101
for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005

11. 1.3 Billion
Online Marketing 101
for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013

12. 0
Online Marketing 101
for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005

13. 895 Million
Online Marketing 101
for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013

14. 1 Billion+
Online Marketing 101
for Self Storage
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015

15. “In 2013, Global PC
Shipments Suffered the
Worst Decline in PC
Market History”
Online Marketing 101
for Self Storage
Sources: Gartner http://www.gartner.com/newsroom/id/2647517

16. 968 Million
Online Marketing 101
for Self Storage
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013

17. The Big Picture
Online Marketing 101
for Self Storage
Asia-Pacific Middle Class + Internet + Mobile
=
Big Opportunity

18. How Do I Reach Them?
Online Marketing 101
for Self Storage
Go Where The Customer Is—Online.

20. Online Marketing
Online Marketing 101
for Self Storage

21. Social Media / Networks
Online Marketing 101
for Self Storage
Facebook, Twitter, Weibo, WeChat, Google+, etc.

22. Search Engines
Online Marketing 101
for Self Storage
Google, Yahoo, Bing, Baidu, Yandex, etc.

23. SEM / PPC / Paid Search
Online Marketing 101
for Self Storage
Adwords / Pay-Per-Click / etc.

24. SEO
Online Marketing 101
for Self Storage
Search Engine Optimization

26. Frequently Asked Questions
Online Marketing 101
for Self Storage

27. Paid vs. Organic?
Online Marketing 101
for Self Storage
Both.

28. Does Social Media Work?
Online Marketing 101
for Self Storage
Depends.

29. How Do I Get To #1?
Online Marketing 101
for Self Storage

30. Proper Website Setup
Online Marketing 101
for Self Storage
Title Tags, Site Structure, User Friendly

31. Quality Content
Online Marketing 101
for Self Storage
Detailed Information, News, Blog, Tips, FAQs

32. Quality Links
Online Marketing 101
for Self Storage
Local Citations, Topical Citations

33. How Easy Can It Be?
Online Marketing 101
for Self Storage

35. Questions?
Online Marketing 101
for Self Storage