SEO 101 - General Assembly

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The document discusses search engine optimization (SEO) opportunities in Asia Pacific. It notes the rapidly growing population, middle class, internet and mobile phone penetration in the region. Proper SEO techniques like keyword strategy, on-site basics, quality content and links can help businesses reach more of the over 1 billion internet and mobile users in Asia Pacific and rank higher in search engines. Regular analysis of SEO performance metrics is also recommended.

Marketing Technology Design

SEO 101@GeneralAssembly
Last Revised Date: May, 2014
Author: Joshua Steimle

4.3 Billion
SEO 101@GeneralAssembly
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013

4.9 Billion
SEO 101@GeneralAssembly
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030

525 Million
SEO 101@GeneralAssembly
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013

3.1 Billion
SEO 101@GeneralAssembly
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030

9.4%
SEO 101@GeneralAssembly
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005

31.9%
SEO 101@GeneralAssembly
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013

344 Million
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005

1.3 Billion
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013

0
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005

895 Million
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013

1 Billion+
SEO 101@GeneralAssembly
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015

“In 2013, Global PC
Shipments Suffered the
Worst Decline in PC
Market History”
SEO 101@GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2647517

680 Million
SEO 101@GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2012

968 Million
SEO 101@GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013

The Big Picture
SEO 101@GeneralAssembly
Asia-Pacific Middle Class + Internet + Mobile
=
Big Opportunity

How Do I Reach Them?
SEO 101@GeneralAssembly
Go Where The Customer Is—Online.

Search Engines
SEO 101@GeneralAssembly
Google, Yahoo, Bing, Baidu, Yandex, etc.

Search Engines: What Goes In
SEO 101@GeneralAssembly
Crawl, Index

Search Engines: What Comes Out
SEO 101@GeneralAssembly
Good Answers, Fast

Search Engines: How They Decide
SEO 101@GeneralAssembly
Algorithms

Search Engines: Why They Rank What They Do
SEO 101@GeneralAssembly
Happy Searchers = $$$

Search Engines Are Dumb
SEO 101@GeneralAssembly

Search Engines
Want To Be Human
SEO 101@GeneralAssembly
But They’re Not There Yet

How Important Are Rankings?
SEO 101@GeneralAssembly

So How Do I Rank?
SEO 101@GeneralAssembly
Help Google Make Searchers Happy

How Do I Do That?
SEO 101@GeneralAssembly
Search Engine Optimization (SEO)

SEO
SEO 101@GeneralAssembly
All Natural, All Organic

SEO 101@GeneralAssembly
5 Parts of SEO
1. Keyword Strategy
2. On-Site Basics
3. Quality Content
4. Quality Links
5. Analysis

Keywords
SEO 101@GeneralAssembly
Search Volume, Relevancy, Competitiveness

Keywords
SEO 101@GeneralAssembly
Don’t Ignore The Long Tail

On-Site Basics
SEO 101@GeneralAssembly
Indexable Content

On-Site Basics
SEO 101@GeneralAssembly
Crawlable Links

On-Site Basics
SEO 101@GeneralAssembly
Keyword Tips
1. In title tag, toward beginning
2. Prominently visible on page
3. 2-3 times within body
4. Once in alt image tag
5. Once in meta description tag

Content
SEO 101@GeneralAssembly
Detailed Information, News, Blog, Tips, FAQs

Quality Content
SEO 101@GeneralAssembly
So Interesting A Human Would Read It

Quality Links
SEO 101@GeneralAssembly
From Relevant, High Quality Websites

How Easy Can It Be?
SEO 101@GeneralAssembly

Analysis
SEO 101@GeneralAssembly
Modify, Measure, Repeat

Analysis Tools
SEO 101@GeneralAssembly
1. Google Keyword Planner
2. Google Analytics
3. Google Webmaster Tools
4. MySEOTool.com

What To Measure
SEO 101@GeneralAssembly
1. Visitors
2. Queries
3. Rankings
4. Links

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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How to utilize calculated properties in your HubSpot setups

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Branding strategies of new company .pptx

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In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

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Developing Marketing Strategies and Plans kotler

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In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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SEO 101 - General Assembly

1. SEO 101@GeneralAssembly Last Revised Date: May, 2014 Author: Joshua Steimle

2. Intro SEO 101@GeneralAssembly

3. The Big Picture SEO 101@GeneralAssembly

4. 4.3 Billion SEO 101@GeneralAssembly Source: http://www.worldpopulationstatistics.com/asia-population-2013/ Asia Population, 2013

5. 4.9 Billion SEO 101@GeneralAssembly Source: http://en.wikipedia.org/wiki/World_population Asia Population, 2030

6. 525 Million SEO 101@GeneralAssembly Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets Asia Middle Class, 2013

7. 3.1 Billion SEO 101@GeneralAssembly Source: http://www.reuters.com/middle-class-infographic Asia Middle Class, 2030

8. 9.4% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2005

9. 31.9% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2013

10. 344 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2005

11. 1.3 Billion SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2013

12. 0 SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2005

13. 895 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2013

14. 1 Billion+ SEO 101@GeneralAssembly Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/ Asia-Pacific Mobile Internet Users, 2015

15. “In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History” SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2647517

16. 680 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2012

17. 968 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2013

18. The Big Picture SEO 101@GeneralAssembly Asia-Pacific Middle Class + Internet + Mobile = Big Opportunity

19. How Do I Reach Them? SEO 101@GeneralAssembly Go Where The Customer Is—Online.

20.

21. Search Engines SEO 101@GeneralAssembly Google, Yahoo, Bing, Baidu, Yandex, etc.

22. Search Engines: What Goes In SEO 101@GeneralAssembly Crawl, Index

23. Search Engines: What Comes Out SEO 101@GeneralAssembly Good Answers, Fast

24. Search Engines: How They Decide SEO 101@GeneralAssembly Algorithms

25.

26. Search Engines: Why They Rank What They Do SEO 101@GeneralAssembly Happy Searchers = $$$

27. Search Engines Are Dumb SEO 101@GeneralAssembly

28. What is this photo of?

29. Search Engines Want To Be Human SEO 101@GeneralAssembly But They’re Not There Yet

30. How Important Are Rankings? SEO 101@GeneralAssembly

31.

32. So How Do I Rank? SEO 101@GeneralAssembly Help Google Make Searchers Happy

33. How Do I Do That? SEO 101@GeneralAssembly Search Engine Optimization (SEO)

34. SEO SEO 101@GeneralAssembly All Natural, All Organic

35.

36. SEO 101@GeneralAssembly 5 Parts of SEO 1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis

37. Keywords SEO 101@GeneralAssembly Search Volume, Relevancy, Competitiveness

38. Keywords SEO 101@GeneralAssembly Don’t Ignore The Long Tail

39. On-Site Basics SEO 101@GeneralAssembly

40. On-Site Basics SEO 101@GeneralAssembly Indexable Content

41. On-Site Basics SEO 101@GeneralAssembly Crawlable Links

42. On-Site Basics SEO 101@GeneralAssembly Keyword Tips 1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag

43. Content SEO 101@GeneralAssembly Detailed Information, News, Blog, Tips, FAQs

44. Quality Content SEO 101@GeneralAssembly So Interesting A Human Would Read It

45. Quality Links SEO 101@GeneralAssembly From Relevant, High Quality Websites

46. How Easy Can It Be? SEO 101@GeneralAssembly

47.

48. Analysis SEO 101@GeneralAssembly Modify, Measure, Repeat

49. Analysis Tools SEO 101@GeneralAssembly 1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com

50. What To Measure SEO 101@GeneralAssembly 1. Visitors 2. Queries 3. Rankings 4. Links

51. Questions? SEO 101@GeneralAssembly