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Delivering Interested Consumers
1. LIVE Hot Transfers by DoublePositive: How Our Program Works
DoublePositive offers a genuine performance-based marketing solution. Pay only per LIVE Hot Transfer
of genuinely interested and genuinely qualified consumer. Forget banner ads (CPM). Forget leads
(CPA/CPL). Online marketing and internet advertising has evolved to LIVE Hot Transfers.
DoubleConfirm Process LIVE Hot Transfer
INTERESTED CONSUMER LIVE CONTACT LIVE TRANSFER
Consumers Express Interest in a Product or Service DoublePositive Establishes Live Contact with Consumer Call Center Agent Transfers Consumer to Sales Professional
1 Consumers express varying levels of interest in a product or service 2 After expressing interest, the consumer speaks to a DoublePositive 3 The Call Center Agent places the genuinely interested and qualified consumer on hold and calls a sales
via an online form or a phone call. DoublePositive gathers lead data Call Center Agent, who verifies consumer data and confirms professional. The agent introduces the consumer to the sales professional, completing the LIVE Hot
and sends it to a DoublePositive Call Center in real time. consumer’s interest in speaking with a sales professional. Transfer. The sales process continues directly between the consumer and the sales professional, who
pays DoublePositive only for successful LIVE Hot Transfers.
Hmmm… now I admit, I was
I’m not interested in I’m not qualified? that I understand,
Hmmm… I THINK So, I DIDN’T just trying to
I’m interested. Cool! A the Widgetron, but
I’m interested – it
I guess I’m not probably not. win the free download the Lisa, I’m connecting you to Tom.
I hope I qualify chance to win I do want the free surprised. iPod?! free screen saver. He’s a Widgetron expert who can
as a buyer. depends upon… a FREE iPod! screen saver that is
being offered. answer any of your questions.
Tom can access
consumer data
provided by Lisa
via web browser.
Perfect! This is just what
I’ve been looking for!
Hi Lisa. I’m Wendy from the
Widget Quote Network. May I SALESPERSON
ask you about your request for
CONSUMER
Sure!
01010 101 011010 110
information on the Widgetron Hi Lisa! My name is Tom and I’m
011011 0 101
2010 before connecting you
with a Senior Specialist? a Senior Widgetron Specialist
0101
here with Widget Co. I’m going
to help you with that information
0
101
on the Widgetron 2010.
101 101 110
10
10 01 01
01 10 1
SALES
10 1
LEADS
0 APPROVED
10
10 0 DoublePositive Contact DoublePositive
1
LEADS
10 for more information.
• DNC-scrubbed WidgetCo
• De-duped DoublePositive Marketing Group, Inc.
• Valid Data US-based Live
US-based Live 1030 Hull Street – Suite 300
0101
0 101101 Human Call Center Co.
Human Call Center Co. Tide Point – The Cascade Building
01010 1 101100111010 Baltimore, MD 21230
01101101100111010 410-332-0464
888-DPOSITIVE
www.doublepositive.com
info@doublepositive.com
CONSUMER DATA